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Is your law firm struggling to attract leads and conversions? If so, the solution lies in a stronger marketing plan. Luckily, knowing how to market your business in a modern digital age is actually easier than you may think.
We can help you out with our handy guide. Read on for our must-know 5 features of a modern law firm marketing plan.
1. Set a Goal
The first step in your marketing plan is to set a goal. You need to think about what you are hoping to achieve. For example, building brand awareness locally takes a very different approach to attracting more international leads and conversions.
Once you have a goal, set targets to monitor the progress. Follow the SMART principle of specific, measurable, achievable, and realistic goals set to a time frame.
2. Content Development
One of the most important law firm marketing strategies is developing content, both on and offline. The goal of content creation is to reach out and engage with potential customers and create interest. It should increase brand awareness while also helping you become an authority through referrals and word of mouth.
Online content marketing for law firms can include blog content and social media. Offline content can include writing for newsletters and publications, print media, and arranging to speak for events and conferences. Decide what steps you will take and assign them to individuals.
When advertising, online advertising is one of the most cost-effective methods to consider. It can be done through the use of pay-per-click, which provides an excellent return on investment. Law firm PPC needs a strong campaign behind it, so you may want to consider the help of a specialist marketing company.
Search engine optimization (SEO) is another large field that may seem daunting to begin with, though it is essential to your campaign. It is the process in which search engines rank your website for search terms. For example, if someone typed a word into Google related to your practice, SEO determines if you will be on the top page or the last.
There are many facets to SEO but the main ones are keywords and backlinks. Keywords are the terms people search for. Including them on your site means that you may be in with a chance of appearing on their searches.
Backlinks are links from other sites to your own. They act as recommendations from other websites on the authority of your own site. Building them can take time and you should aim to get links from sites that are considered authoritative.
5. Set Scheduling
Once you have assigned these tasks and decided on the path you will take, set a schedule. You may choose to outsource some of these tasks, such as the content or SEO aspects. Make sure to check back and measure their success, improving your campaign as you go.
Law Firm Marketing Plan Assistance
As a law firm, you already have a busy schedule. That is why hiring assistance for a law firm marketing plan is essential. To get the best results, you need experience and expertise in this specialist field.
If you enjoyed this article, we have many more to help you. From marketing to finance, we can help get your business growing in the next year!