You have an amazing idea and the dream of starting a media company, no surprise. According to Price Waterhouse Coopers, as of 2018, the media market was valued at 678 billion USD and is expected to grow to over 720 billion USD by the end of 2020.
There is one more challenge to overcome. What do you need to not only start a media company but to make it successful?
1. Define and Refine the Media Company
When figuring out how to start your own brand, the most important thing to do is define and refine the core idea. There is a lot to consider before jumping into the market with your idea.
The first thing being your reasoning behind the idea itself. When starting a media company, there are a few special points to consider;
- Be clear on who your audience is
- This goes hand in hand with defining your idea. You have to know what your audience values. You need to understand what they like and, more importantly, what they don’t like.
- Understand your value
- How do you set yourself apart? What do you provide that no other firm does? Make this very clear, very quickly.
- Content is king (this will be covered below)
- Potential customers will not be return visitors if you do not produce quality content.
2. Tools for Success
Now that you have defined the idea, you are ready to get to work. However, even with the best idea, you can get lost if you aren’t organized and using the right tools.
A great way to stay focused and keep your workflow efficient is Trello. With the mobile apps and online profile, everyone can stay connected, in the office or on the go.
Clear communication is one of the basics of business. You need to be able to contact not only your audience but also those you work with and work for. You can check out some of the best free conference call services to find one that is right for you.
3. Content is King
An easy resource to utilize is YouTube. If your company is already producing articles, it is a very easy process to take an article and use it to create a video for a channel.
To give you an idea about the value of video, according to Cisco, video content will account for 82% of traffic by 2022. With numbers like that, it is no question that video content is essential.
Audiences are always looking for what you can offer them. Knowledgebase and “HowTo” offerings are an incredibly strong tool in establishing trust and return traffic.
With educational posts, you are serving the public in a way they can immediately use. They are either searching for the post, or they found something they didn’t even know they needed (but it ended up they absolutely did!)
4. Community Engagement
Use your content to engage with your community. It creates a personal connection and allows your visitors to make an impact on what your organization produces.
It is easy to do this by using Social Media like Twitter posts and Instagram stories. You can integrate these links into existing articles and blog posts. This way, you can make old and new content very easy to access.
5. Membership & Monetization
With community engagement and content having been created, profit needs to be addressed. There is no point in starting a media company or any company for that matter if you don’t look to the finances.
The two most common options amongst most companies are;
- Membership Options
- Allowing access to premium content and specialized areas of websites for a specific fee
- Affiliate Marketing
- Shared campaigns to generate interest in products or services, allowing for the generation of revenue.
Starting a Media Company Doesn’t Have to Be a Struggle!
You have the idea and drive. After reading this, you have the tools. There is nothing keeping you from starting the best media company around.
There’s no doubt that it is an uphill battle. You have the tools now to overcome that challenge. To come out on top with a successful business that provides quality content to your visitors.
