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Now that 2020 is in full swing, if you don’t already have a digital marketing strategy in the works, then you’re behind.
Digital marketing has become the new norm to gain more leads, promote products, and drive revenue for businesses. There is so much that you can do with digital marketing.
If you’re looking for examples of digital marketing to help shape your business’s marketing strategy, then you’ve come to the right place! There are tons of different tactics that you can use to gain new clients and advertise your products or services.
Keep reading for our guide to six awesome examples of digital marketing that can help get your company inspired
1. Social Media
There are now 3.8 billion social media users which means that you’re sure to find your target audience on a social media platform. You can create a free profile for your business on Twitter, Instagram, Facebook, YouTube, LinkedIn, or any other social media platform that you want to use.
Social media is an awesome place to promote an online marketing campaign because there are so many things that you can do. The content that you can create for social media is truly endless. You can post text, photos, videos, create polls, and even live stream on social media.
Another great use of social media is interacting with your clients and followers. Creating connections and a deeper relationship can help to sell your products. People want to work with someone that they can trust.
2. Search Engine Optimization
Search Engine Optimization, or SEO, is very popular among the digital marketing campaign examples. It’s a great way to get your company’s website noticed when potential clients search for services or products like yours using a search engine.
SEO takes work and skill. You’ll need to figure out which keywords work for your products or services to get your website high in the search results.
If you’re struggling with SEO, then you may want to turn to the professionals. A digital marketing company can help you rank higher in the search results without you having to do all the hard work. Check out this company for a complete digital marketing solution.
3. Email Marketing
Building your email list is something that most businesses have been doing for many years. It’s a great way to update your customers about new products or services all at once.
When customers sign up for your email list, then they tend to be customers who may shop with you in the future.
There are several ways that you can gain a customer’s email address. The first is by just asking them to sign up for your newsletter. Be upfront and honest by letting them know that you will email them every so often about new products or updates.
Another great way to get emails is by offering a discount code when potential clients sign up for your email list. This can be a win-win situation for you because you could make a sale with the discount code as well as have another email for your list.
4. Influencer Marketing
Influencer marketing is truly taking over the digital world especially when trying to target Generation Z or Millennials. When you partner with an influencer to help market your products you open the door to their audience.
It can help expose your brand to a whole new set of eyes that may not have seen your products or services before.
Of course, when choosing an influencer to partner with you will want to do some research to make sure that they fit with your brand. Choosing an influencer that doesn’t align with your company could be detrimental or just confusing to your current audience.
There are plenty of ways that influencers can promote your products to their followers. They can make a post on their social media promoting the products or even talk about them in a video.
Another great way to drive sales is by giving the influencer a discount code for their followers to use. This way you can see exactly how many sales the influencer got you to see if you will want to work with them again in the future.
5. Content Marketing
When looking at your competitions’ website, you might notice that they all have a blogging component. This is because content marketing can truly help to get traffic to your website. Of course, you’ll need the help of SEO and quality content.
What makes quality content? You’ll want to figure out what your target audience is interested in and what will draw them to your website.
Content marketing doesn’t just need to be on your blog but can be anywhere on the internet. Anything you post on your social media accounts is considered content marketing and should be something that you and your team focus on.
Make sure that everything you post online is something that your audience will want to share with their followers. Posting shareable content is a free way to get promoted by the people who follow you.
6. Mobile Advertising
There are currently 3.5 billion smartphone users in the world. This means that when you’re creating content you want to make sure that it is mobile-friendly. Some people don’t even have access to a computer and mainly use their phones to look for products or services.
First, you should make sure that your website is mobile-friendly. Just like if they were using a computer, many people will stop using your website if it doesn’t load quickly. This can affect the traffic to your website and hurt the sale of your products.
Make sure that your content is also optimized for mobile phones. Sometimes it can be impossible to read blog posts on a phone if they are not formatted correctly.
It only takes a few extra steps to make sure that your website and content can work both for the computer and phone but it does make a difference when it comes to digital marketing.
Awesome Examples of Digital Marketing
Using these examples of digital marketing you should be able to implement them into your marketing strategy. Each digital marketing strategy should be different and unique to your own business.
Make sure you use a strategy that targets your clients and is something that grabs their attention.
Check out our blog for more business advice that you can use to grow your company.