Most businesses are feeling the pressure of seemingly saturated markets drowning their companies. However, if you get the branding right on your business, this could help to cut down the noise around you and highlight your brand.
Building a brand is like a relationship, it takes sustained effort over a long period of time. And that can mean a little to no gains in the short term. Yet the long term game typically pays off generously.
Check out these 9 ways to increase brand awareness for your business.
1. Good Customer Service
Brand building is simply the reputation your target market has of you. Nothing represents your business more than the way you treat people who buy from you.
Timely and empathic attention to buyers and potential customers who have problems and questions about your product/service can go a long way. It helps to build community and establish authority in your field. You’ll be looked at as a business with integrity.
This is how you reduce churn, retain customers and gain more buyers through word of mouth. Do the opposite and no amount of ads and marketing campaigns will sustain your business.
2. Include SEO
A serious business never ignores the behavior of their target market. Since the past decade, there has been a rise in the number of people looking for information on search engines. Now with billions of people on search engines, almost all businesses can find questions their customers are asking online.
This is done by using search engine optimized content in blog posts, podcasts, and YouTube videos. You can make your company easily findable by implementing SEO practices. You’ll quickly become the go-to resource for everything else concerning your niche including buying your products and services.
It is important to realize that SEO is vast and everchanging. If you want to explore the most beneficial methods, consider hiring an SEO company to assist.
3. Use Social Media
In line with search engine optimization, social media presence for businesses is now invaluable. These platforms are mostly free and thus can be a cheap avenue to reach your customers.
For instance, using Twitter to answer customer service questions can help your target market see you as an industry leader in your space. Another strategy is behind-the-scenes footage. Showing the care behind manufacturing products or offering services can also go a long way in creating an emotional bond with your audience.
Driving traffic from social media helps when you want to promote your products and services. Your audience is already emotionally invested in you and would choose you over similar competitors.
4. Offering Freebies
Humans are usually drawn to situations where they gain more than they lose. Offering free products, such as eBooks and courses, can help to position your business as knowledgeable. This shouldn’t be a long term strategy and should be used sparingly.
When done correctly, this can be a great way to increase brand awareness. You could choose to do promotions, discounts, show product demos and even create referral and loyalty programs.
5. Collect Emails
Once you have traffic coming to your website, use lead-generating content/service/product to get them to subscribe to your email list. Collecting emails allows you to stay connected with your customers and leads on a more intimate level.
Your email list is the only traffic you truly own. Every other platform can decide to shut down or close your account any day. Using an email newsletter that providing valuable information and nudges your leads through your sales funnel can end up increasing and sustaining your brand and sales.
6. Better Research
You’ll realize effective communication that leads to sales becomes hard when to start growing your business and running ads. You’ll need to do extensive market research to know how to effectively reach your target market. A solid brand is possible once you can communicate well with potential customers.
7. Run Campaigns
Many businesses make the mistake of addressing marketing as an after-thought. This has led to poor marketing campaigns and inadequate funding.
Marketing requires serious investment in time, money and effort. When done well, results can be huge and long term. You have to always come up with fresh ideas to connect with their target market so that sales keep going up and the business booming.
8. Build Partnerships
As a business, you can’t produce all the products that your target market needs. You may sell software to marketers but may not have the expertise to teach certain marketing tactics.
This is where smart collaboration would help. You could be the SaaS company that hosts a marketing event inviting various industry leaders to speak there.
This way you are collaborating with other consultants and businesses to create more value for your audience. You further strengthen the bond between you and your audience by leveraging their brand.
9. Media Buying
Business is a game of attention and that’s a large part of what brand awareness is really about. One way to do this is to build one’s own audience. Yet another way is to go to who has the attention of your target market.
Find out the top publications your target market consumes. Create promotional but helpful content to place on these platforms. Media buying can help you to get a good number of readers to check out your company.
For example, an expert case study on Business Insider by a marketing agency could send business owners your way. Another way of doing this is through guest posting, podcast interviews, and press releases. Leverage space on dominant platforms.
Learn to Increase Brand Awareness for Your Business
Learning to increase brand awareness for your company is an important part of growing and expanding overall. This is how you position yourself to be an authority and become a go-to in your audience’s minds.
Take note of some of these tips to get more eyes on your brand. For more tips and advice, check out our blog.