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Barneys to Require Proof of Income for Young Black Males

  • October 23, 2013
  • News Lo
barneys belt trayon smile
(Photo Credit: NBC 4 New York)

NEW YORK – Barneys New York CEO Mark Lee today announced that the luxury department store will begin requiring young black males to provide proof of income before shopping at its flagship location on Madison Avenue. Lee—who has led the company since 2010—said the new policy will “prevent incidents like the one that occurred in April,” when a black teenager was arrested on suspicion of credit card fraud after Barneys employees didn’t believe he could afford the $350 belt he purchased.

Lee said that, in a perfect world, anyone could walk off the street and shop at Barneys. “But the reality is that most people can’t afford our beautiful, high-end products,” Lee explained, “and some people—almost always young black males—resort to credit card fraud to get them.”

Barneys’ new policy will require all African American males under the age of 30 to show security guards pay stubs or income tax forms before being granted admittance into the store. “This way,” Lee said, “once they’re inside, we’ll know for sure what they can and can’t afford, and we won’t be forced to racially profile them.”

Lee admitted that the new policy was conceived in response to a lawsuit brought against the company by 19-year-old engineering student Trayon Christian. In April, Christian used his debit card to purchase a $350 designer belt from Barneys’ Madison Avenue location. Outside, undercover NYPD officers—who had been alerted to a possible case of credit card fraud by a Barneys employee who believed Christian couldn’t afford the belt—stopped Christian, handcuffed him, and took him to the 19th Precinct stationhouse. Eventually, Christian was released without charges, but he is now suing Barneys New York and the NYPD over the incident.

“What happened to that young man is unfortunate,” Lee said, since Christian was paying for the belt with money he earned as a work-study student. “But if this policy had been in place back in April, we could have avoided the whole thing. Trayon would have been perfectly free to buy that belt without being accosted.”

“On the other hand, we wouldn’t have let him anywhere near the formal wear section,” Lee said. “I don’t care how hard you work, no college student can afford that stuff unless they’re selling crack or pimping bitches on the side.”

SEE MORE: O’Reilly: Blacks Need to Stop Taking Racism to Heart

Related Topics
  • Barney blacks
  • Barney on black males
  • Barney's black male
  • Barney's black males
  • Barney's on Blacks
  • Barneys
  • news humor and satire
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352 comments
  1. Nicole Szonye Rhodes says:
    October 24, 2014 at 2:21 am

    Seems like that’s already their policy to begin with. I bet if he had been a white guy they wouldn’t have looked 2x at him .

  2. Shelli SweetasMolasses Harris says:
    October 24, 2014 at 2:30 am

    BOYCOTT and end it! SOOOOOOO…white teenage boys, all have jobs and don’t commit credit card fraud, huh?? Seriously?? Only black teenage boys, don’t work and commit fraud!! I truly hope they go out of business for this bullshit! My people, stop spending your HARD EARNED MONEY, at stores that hate you!!! smdh!!!

  3. Lorene Kpakolo says:
    October 24, 2014 at 2:30 am

    Barneys just went out of business, if everybody has any sense they would never shopping at store ever again let them go bankrupt

  4. Savannah Williams says:
    October 24, 2014 at 2:30 am

    Instead of boycotting. I think every black male in the city should all show up at the same time and just sit there from open to close

  5. Gambino Morgan says:
    October 24, 2014 at 2:30 am

    Mark Lee want a bloodclat box tr8888888888888888t like dat

  6. Joretta Heard says:
    October 24, 2014 at 2:30 am

    Is this a joke?. This is unbelievable

  7. Ej Hinton says:
    October 24, 2014 at 2:30 am

    Fuck any of yu workers at barneys

  8. Marcus Clarke says:
    October 24, 2014 at 2:30 am

    They lost their minds.

  9. Kha Dijah says:
    October 24, 2014 at 2:30 am

    I have an issue with him using his work study money to pay for a $350 belt. Meanwhile, I have friends who work very hard to put their kids thru school and can’t get a dime if financial aide assistance let alone afford an expensive belt. Priorities people

  10. Mac MeezLy says:
    October 24, 2014 at 2:30 am

    What if I didn’t have proof of income and was shopping with cash?

  11. Derrick Oliveira says:
    October 24, 2014 at 2:30 am

    HAHAHAHAHAHAAH this shit is hilarious white privilege at it finest. I hope AMERICAN people see this for what it is and stop buying from this store. P Lease people stop sleepwalking and paying the salaries of these bushi racist ass high stores

  12. Leslie Middleton says:
    October 24, 2014 at 2:30 am

    What these racist bastards….so disgusted…who fuck they to question someone income…Sick M’fer

  13. Michraél Enimero James says:
    October 24, 2014 at 2:30 am

    If O’Reilly or any other executive questioned me about my income, I’ll take out my dick and ask, “How much would your wife pay to suck it”?

  14. Shovan Ambush says:
    October 24, 2014 at 2:30 am

    That would make sense if that was a rule for everyone. White people steal too

  15. Nasiyr Abdullah says:
    October 24, 2014 at 2:30 am

    The Onion is better at satire than you.

  16. Robin Robinson says:
    October 24, 2014 at 2:30 am

    The owner of Barneys may THINK the statements made in the article, but he certainly wouldn’t be stupid enough to state them publicly……besides it being illegal. This is satire.

  17. Clara Fenderson says:
    October 24, 2014 at 2:30 am

    You are profiling once more with this policy! Are you going to make white boys under 3o show a pay stub or tax return, This is a damn shame…bigotry NEVER ENDS!! I thought you had class…you’re just TRASH!

  18. Ja Quez says:
    October 24, 2014 at 2:30 am

    So pretty much #JIMCROW2013 Whites Only huh? smh
    Gotta love this fucking society we live in. smdh.

  19. Kelvin Zlochevsky says:
    October 24, 2014 at 2:30 am

    Is this a fucking joke? Screw these racist pricks. This ass hole Lee needs to be fired.

  20. Nyesha Shakur says:
    October 24, 2014 at 2:30 am

    Lmao* too funny!

  21. Karen Franz says:
    October 24, 2014 at 2:30 am

    Is this a joke?

  22. Archie R. Vereen says:
    October 24, 2014 at 2:30 am

    Come on guys I immediately knew this was fake lol. This isn’t the 60’s. In corporations racism occurs behind closed doors through carefully crafted/worded policies, not in you face press responses lol. That being said Barneys is still undeserving of my business, Ill spend $350 at a Mens Warehouse before that store ever again.

  23. Любко Васильків says:
    October 24, 2014 at 2:30 am

    This is a lesson, dont.take this store to court or everyone gets fucked. Sad in a way.

  24. Dorean Porter Armour says:
    October 24, 2014 at 2:30 am

    News flash we know how to make fake check stubs to bitches

  25. Kabrina Kayk Ward says:
    October 24, 2014 at 2:31 am

    Lee u r a joke

  26. Sincere Rowe says:
    October 24, 2014 at 2:31 am

    Ughh this is CLEARLY a VIOLATION of privacy and racial profiling!! This is what OBAMACARE SHOULD be about ad they should be boycotted by every black man and What black man would stoop so low and give anyone classified information to anyone based on the color of their skin. CLEARLY this store is saying black people don’t bother!! Dugh…Can’t stop ignorance.

  27. Mary J. Campbell says:
    October 24, 2014 at 2:31 am

    Satire, bull crap, its the worst I have ever read.

  28. Margo Washington says:
    October 24, 2014 at 2:31 am

    The idea is discriminating!

  29. Kala A. Bryant says:
    October 24, 2014 at 2:31 am

    The real tragedy here is that regardless of how many comments point out the fact that this article is satirical, people still keep typing up these impassioned speeches about how this policy is racist and it’s racial profiling, etc. Yet again, for those lacking the mental capacity to understand or read for themselves, NO SUCH POLICY EXISTS. The boy in question WAS racially profiled by a Barney’s employee, but that did not lead them to implement a policy that requires them to verify the income of young black males who want to shop at that store. Is it sad and ridiculous that this happened to him? YES. What’s even sadder is that the real issue was lost to many people reading the article because they couldn’t see beyond a satirical idea. I find it even more ridiculous that people have said, “Well, they shouldn’t write these types of articles. It’s not funny and makes people angry.” Do you not know how to evaluate sources and use common sense to determine whether or not something sounds factual and true? You can tell just by the language used in this article and the writing style that it is not an actual news report. The problem is that a lot of people these days need everything spoon fed and spelled out for them. Learn how to read, think critically, and evaluate using common sense. All valuable life skills.

  30. Dwain Johnson says:
    October 24, 2014 at 2:31 am

    unfortunately the measures of having blacks show pas tubs makes no sense an very degrading, the best way to fight back is to not support these stores, these actions weren’t acceptable before an surly wouldn’t be acceptable in this day & age.

  31. Ángelo Martínez says:
    October 24, 2014 at 2:31 am

    I hope this is fake, this seems like it just had to be a joke. I’ve been shopping at Barney’s for over a decade and I know my proof of income would shit all over the hourly + commission clerks and I didn’t have to sell crack or pimp bitches. They just lost a customer for life.

  32. Vana Wilmore says:
    October 24, 2014 at 2:31 am

    This owner has to be on some CRACK, That store in NY needs to Boycotting. I wonder if this new policy is enforced to Black women too, we might not can afford the bars or panties!…….SMDH!

  33. George Foulkes says:
    October 24, 2014 at 2:31 am

    This is bull shit. This store needs to be picketed just for this ass hole’s stupid statement….

  34. Butch Pahel says:
    October 24, 2014 at 2:21 am

    Hey I got an idea……EVERBODY boycott this assholes store and soon he will be where he belongs on the street..with closed signs on his store…..you are a bigoted asshole…..hope you burn in hell or that young black man sues you for enough to own your store and fire your dumb what ass

  35. Rhyannon Kemp says:
    October 24, 2014 at 2:21 am

    Satire or not they’re still Racist bastards. If that young man had been a 19 yr old white boy they’d just assumed daddy’s money and let him get on with it.

  36. M Edward Reid says:
    October 24, 2014 at 2:21 am

    An African American male under 30 who submits to showing proof of income to enter Barney’s is a fool! That is racial discrimination

  37. Eric Seelig says:
    October 24, 2014 at 2:21 am

    I guess white folk don’t commit credit fraud.

  38. Tiah Rae Bardon says:
    October 24, 2014 at 2:21 am

    Is this a fucking joke?!!! No one should shop at Barneys anyway. Over priced bullshit is what they are selling.

  39. Pat Smith says:
    October 24, 2014 at 2:21 am

    Wow racist much? This country sliding backwards. Shame on us!

  40. Camera Man Carl says:
    October 24, 2014 at 2:21 am

    ****THIS IS A SATIRICAL WEBSITE, YOU FUCKING STUPID ASS PEOPLE!!!!!!!****

  41. Michael Lon Richardson says:
    October 24, 2014 at 2:21 am

    This is why aliens don’t visit us anymore.

  42. Charles Motley says:
    October 24, 2014 at 2:21 am

    For those of that you thought that this was real, please do our nation a favor and do not procreate.

  43. Karen Hicks says:
    October 24, 2014 at 2:21 am

    Critical Thinking!
    Whether a greater portion of this article was “Satire” or not, the most important point was the fact that “the young man was profiled, detained, arrested, and hauled off to jail”, and had to suffer the blunt of that reality. “Satire” or not, it doesn’t justify public humiliation or individual harassment motivated by assumption, but maybe this will be a rude awakening for the young man to “Spend his money more wisely”, and invest in something more profiting to his future than a “BELT!.”

  44. Montrel Brave Lion Chatman says:
    October 24, 2014 at 2:21 am

    Wow, so if the guy just happened to inherit the funds from his parents….that doesn’t show up on pay stubs or income tax………..If he was in the military returning from a deployment and wanted to buy a nice suit, he has to nearly have a background check to make a purchase. That’s why I got out of the military, won’t fight for a country that I can’t come home to equal rights……….

  45. Brooke Brimm says:
    October 24, 2014 at 2:21 am

    SATIRE – the use of humor, irony, exaggeration, or ridicule to expose and criticize people’s stupidity or vices, particularly in the context of contemporary politics and other topical issues.
    synonyms: mockery, ridicule, derision, scorn, caricature;

  46. Everett Idoitforyou Green says:
    October 24, 2014 at 2:21 am

    This isnt an Isolated event maybe in that store but more and more things are happening to show that a lot of people are still Racist… I dont care about the belt wont get it and have 350 dollars to spend blow or just give away. Live for you buy what you want when you want and where ever you please how you get the money is personal and and how you spend it is your business. Im young and doin well but if you look at me I’ll be judged on how I get it not that I have more than enuff to by what I want..TRUST ME….

  47. Chastity Farrar says:
    October 24, 2014 at 2:21 am

    Once upon a time in when boycotting was urged during Medgar Evers’ day, a merchant called Mr. Evers to make him aware of his-the merchant’s-national office’s stance on the boycotting situation. “I spoke to. Y national office and want to inform you that we don’t need n****r business.” Same game, different players! The merchant of today=CEO Mark Lee. The Medgar Evers of today=Any person of color dispute their sex. It is a no brainer for people of ANY color to stop shopping in a place where they are scrutinized/profiled before their money can be accepted. They may feel as if they won’t feel an economic pinch, but I believe 2 things will become of this. 1. They will feel a big pinch if every person of color completely stops shopping at this store and every other Barney’s store. 2. They will soon realize their are many other thieves out there without a face of color. Just saying!

  48. Kenneth Haynes says:
    October 24, 2014 at 2:21 am

    Is this just another exercise to anger black folk. I know there are plenty not too bright CEOs, but could there be any this stupid?

  49. Erin Yogasundram says:
    October 24, 2014 at 2:21 am

    ARE YOU ALL FUCKING STUPID? IT’S FUCKING SATIRE. A CEO WOULD NEVER SAY “I don’t care how hard you work, no college student can afford that stuff unless they’re selling crack or pimping bitches on the side.” COME ON PEOPLE. DO NOT PROCREATE IF YOU THOUGHT THIS WAS A REAL ARTICLE.

  50. Bess Kandle says:
    October 24, 2014 at 2:21 am

    Looking at other articles on this site, it’s satire.

  51. Judith Beatty says:
    October 24, 2014 at 2:21 am

    I believe this New CEO at Barney’s, is about to get sued again. You are a store that is open to the PUBLIC yet, to one race of clientele, you are asking a form of admission? WHAT THE HELL IS WRONG WITH THIS PICTURE! and a lot of white people are saying, “we are pushing the racist thing to much” DUH!!

  52. Mauriette Mitchell-Adams says:
    October 24, 2014 at 2:21 am

    Boycott their asses. There are some parents black parents I know who give their kids thousands of dollars per month for allowances. So what they are saying is there is no way blacks have that much money. F them.

  53. Gilbert Ruiz says:
    October 24, 2014 at 2:21 am

    There fucking assholes and they shouldn’t be asking anyone proof how much money they make it don’t matter what race they are… I’m sorry people should had march in barneys and boycott the leaving shit out of them I’m sorry but things like this piss me off …

  54. Jesse Williams says:
    October 24, 2014 at 2:21 am

    Fuck the Barneys of NY and any others. Black kids need not have to show some dam pay sub. now that is profiling . Everyone needs to boycott this store for a week or more and see how this asshole likes that. We shoped there when I was a kid in the 60s now the shit is just over priced , good By .

  55. Dorothya Thompson says:
    October 24, 2014 at 2:21 am

    If that goes for black males it should go for young white males also!! This is bull shit!!

  56. Melissa Thetotalpackage Daniel says:
    October 24, 2014 at 2:21 am

    I’m glad the story was fake, but really?? If he’s paying with a DEBIT card, doesn’t that mean he has the money??? Smh…

  57. Jeffrey Dumpson says:
    October 24, 2014 at 2:21 am

    I can afford to shop there, and I promise you I will never step foot in that place better yet I may file a lawsuit for them daring to request proof of income. My money and how I make it is my business.

  58. Myra Lewis says:
    October 24, 2014 at 2:21 am

    Barney’s has Lost it’s entire mine, Profiling, I am sadden again at the choices we make.

  59. Pamela Wood says:
    October 24, 2014 at 2:21 am

    Is this story a joke? Can this man be serious? I think not.

  60. Eric Sanford says:
    October 24, 2014 at 2:21 am

    we want to racially profile them before we let them in so we wont have to racially profile them once they are inside is what they seem to be saying… but take it with a grain of salt… this is a satire site

  61. Katrina Oneal Davis says:
    October 24, 2014 at 2:21 am

    ok then that mean everybody going to boycott anyone who puts there products, clothing line etc should be boycotted to, it is time for all who are racist store, politics, channel 5, must I go on, should be shut down like they did the bus companies back in the day they didn’t ride the buses and almost bankrupted the bus companies, that can be done today if people who really care stand up, there’s no one better then anyone else, and once America gets that we all can live better lives

  62. Susie Stewart-Branch says:
    October 24, 2014 at 2:21 am

    Please tell me this ignoramus, did not write this, and he means it too “On the other hand, we wouldn’t have let him anywhere near the formal wear section,” Lee said. “I don’t care how hard you work, no college student can afford that stuff unless they’re selling crack or pimping bitches on the side.”

  63. James Brown says:
    October 24, 2014 at 2:21 am

    I have one question. Will Barneys require that Whites, Hispancis and other races adhere to this same policy as required by young African-Americans?

  64. Darius Martin says:
    October 24, 2014 at 2:21 am

    We are perpetually reminded that America wears the history of racial inequality. It u s so damn frustrating that to just live as our caucasion neighbors wemust walk aroynd with a lawyer to defend our right to exist. ALL AMERICANS SHOULD BOYCOT BARNYS NEW YORK AS PUNISHMENT.

  65. Jaquita Matthews says:
    October 24, 2014 at 2:21 am

    This site is pointless with it “hide facts” and “show facts” news if it’s not true why post it. To take a true stories and throw fiction over it is just ridiculous. I could only imagine how many people thought this was real. Smh. If I want funny news I will watch Jimmy Kimmel!!!

  66. Larnettra Richardson says:
    October 24, 2014 at 2:21 am

    This cannot be real. No CEO would be this stupid and let themselves be liable for such a circumstance. But, i wouldn not put it past being a true thought, just would never be able to execute it. Bet they wish they cold, though. smh

  67. Joseph Scott Jr. says:
    October 24, 2014 at 2:21 am

    Barney’s CEO IS FULL OF SHIT! His comments are Racist, and I think blacks should boycott. If you want to buy high end products, go to another name brand store, I would not purchase anything from a store that required proof of income, just to come in and look, Fuck Barney’s!

  68. Linda Jenkins says:
    October 24, 2014 at 2:21 am

    “Satire”? Really? The problem with this kind of “humor” or “satire”, is that it’s ALWAYS at someone else’s expense. I don’t find anything about this the least bit funny!

  69. Mo Hicks says:
    October 24, 2014 at 2:21 am

    He should’ve said Teenagers period, but to say black teenagers is not the way to go but anyways I dont shop there or wouldn’t shop there….!

  70. Jacquelyn Boo Lundy says:
    October 24, 2014 at 2:21 am

    All white people are not RICH.smh…All black people are not poor.Maybe they need to stop selling African American products.I am appalled by this piece of shit decision.Maybe if you do your research, African Americans was stolen from their home,that was abundant with riches and brought here to this poor country.It is people like you with the mentality of a child,that makes me want to vomit.

  71. Jacquelyn Boo Lundy says:
    October 24, 2014 at 2:30 am

    All white people are not RICH.smh…All black people are not poor.Maybe they need to stop selling African American products.I am appalled by this piece of shit decision.Maybe if you do your research, African Americans was stolen from their home,that was abundant with riches and brought here to this poor country.It is people like you with the mentality of a child,that makes me want to vomit.

  72. Selina Fair says:
    October 24, 2014 at 2:30 am

    ~ If our green is welcome in Barney’s establishment but our BlacK is not, your policy should include #Buy wxite b4 Barney’s wheels fall off becus ’em broke & filing “red” haHaha … ~

  73. Claude Massiah says:
    October 24, 2014 at 2:30 am

    THE TIME IS NOW. THE ONLY PUNISHMENT THAT IS FAIR AND EFFECTIVE IS A FULL AND TACTFUL RRSPONCE THAT WILL GUARANTEE A SWIFT AND NOTICEABLE IMPACT. A FULL BOYCOTT OF STOCKS , SHARES. AND MEDIA CAMPAIGN. DRSINED TO CRIPPLE BARNEYS.

  74. Dorothya Thompson says:
    October 24, 2014 at 2:30 am

    Wow! ! Jay Z now knows the truth that they r bias against young black males and shouldnt have any dealings with the store!! Thats crazy!!

  75. Saundra E Harris says:
    October 24, 2014 at 2:30 am

    Just stop Bunning depreciable items…these that money and invest in stock…I wish I would show them how much I make to buy anything…and what makes a belt worth $$$$ …

  76. Teressa Bynum says:
    October 24, 2014 at 2:30 am

    Oh so it’s not racial profiling since before they enter the store black males will have to show proof if income? Oh now I get it, you guys been sniffing paint thinner since birth and are total a**holes.

  77. Zachary Cornell Husser says:
    October 24, 2014 at 2:30 am

    Young Black Men,

    Don’t Shop at Barneys and put together a Boycott of the Store so your Dad and Granddad don’t spend any money there. This is where White Supremacist are going as it relates to Young Black Men. Once again the White Supremacist are attempting to “Criminalize Us.” It’s obvious by this move that CEO Mark Lee does not want Our Business.

  78. La-La Kearney says:
    October 24, 2014 at 2:30 am

    So disgusted with his comment and lack of empathy. I would boycott the store and anything they are associated with. We as black people need to stop putting money in these bigots and racist pocket. We are the ones that run out and buy their merchandise but clearly they do not respect us. I hope he sues them and they have to go bankrupt. I will never go in that store.

  79. Ilena Ryans-Andrews says:
    October 24, 2014 at 2:30 am

    If Jay-Z needs to boycott this store and remove his merchandise. I will never shop at this store or any stores associated with them.

  80. Ellie Larrabee McMahon McGuinn says:
    October 24, 2014 at 2:30 am

    Why not anyone? Why only black males? If they’re going to do that they should do it too everyone.

  81. Ijeoma Opara says:
    October 24, 2014 at 2:30 am

    OMG This is NOT a real article, are you people serious??

  82. Jess Shakes says:
    October 24, 2014 at 2:30 am

    Lol people don’t understand the meaning of this article , god help us all…..

  83. Jackie Pickens says:
    October 24, 2014 at 2:30 am

    Next you are going to say all blacks must present income to buy anything in the store, I hope they sue the pants off of you and the store

  84. Demetrious Hawthorne says:
    October 24, 2014 at 2:30 am

    I’m hyper aware of satirical sites thanks to my Winter Claire Randall LOL!!! 🙂

  85. David Zavattieri says:
    October 24, 2014 at 2:30 am

    boycott barneys I wonder wht jay-z is saying right now he should take his clothing line out

  86. Denise Nisey Johnson says:
    October 24, 2014 at 2:30 am

    OMG…ABSOLUTELY RIDICULOUS!

  87. Von Callender says:
    October 24, 2014 at 2:30 am

    I’ll never shop there. Stop judging black men.

  88. Sunshine No Nonsense Justice says:
    October 24, 2014 at 2:30 am

    That’s really a terrible thing

  89. Earl Als says:
    October 24, 2014 at 2:30 am

    Satire?? How about racist azzhole!!!

  90. Kristy Ashby Voytek says:
    October 24, 2014 at 2:30 am

    I will never ever shop at Barneys again…..and I can afford it! – Middle aged well to do white woman

  91. Dennis Barton says:
    October 24, 2014 at 2:30 am

    This is not for real, is it ???? Because if it is I will lead the march ….

  92. Malone Employeerightsadvocate says:
    October 24, 2014 at 2:30 am

    Where is The NAACP
    Some how this I think is a Joke…..Bogus Report…

  93. Dorothya Thompson says:
    October 24, 2014 at 2:30 am

    Now we got to walk around witha paystub to shop!! Bull!!

  94. Michael Thomas says:
    October 24, 2014 at 2:30 am

    GOD DONT LIKE UGLY U MAY LOSE YOUR STORE.

  95. Elizabeth Cortes says:
    October 24, 2014 at 2:30 am

    This is not funny in the least….you are just adding fuel to the fire……shame on you….ITS NOT FUNNY

  96. Clarence Rodgers III says:
    October 24, 2014 at 2:30 am

    I smell a BIG lawsuit.

  97. Adea Edson says:
    October 24, 2014 at 2:30 am

    This cannot be real..

  98. Ashley Smith says:
    October 24, 2014 at 2:30 am

    These fools took racial discrimination to a whole new level of low.

  99. Barbara Hampton-Barclay says:
    October 24, 2014 at 2:30 am

    I think we should boycott Barney’s anyway.

  100. Kennetha Styles says:
    October 24, 2014 at 2:30 am

    I hope a class action comes into play!

  101. Colette Mompoint says:
    October 24, 2014 at 2:30 am

    Lmao!! Damnnnnnnn

  102. Meosha Morgan says:
    October 24, 2014 at 2:30 am

    This can’t be real!!!!!

  103. Fancii Fliintstone says:
    October 24, 2014 at 2:30 am

    White kids are the main ones doing credit card fraud

  104. Bauce Man says:
    October 24, 2014 at 2:30 am

    Don’t buy anything from them.

  105. Yolanda L C MacKenzie says:
    October 24, 2014 at 2:30 am

    BOYCOTT BARNEY’S AKA KKK STORE AND MAKE CERTAIN TO SHARE THE POST! WTH.

  106. Wayne Sky says:
    October 24, 2014 at 2:30 am

    PEOPLE! THIS IS A somewhat FAKE ARTICLE; UNDERNEATH THE ARTICLE, THERE’S TWO BUTTONS; ONE SAYS “SHOW FACTS” THE OTHER SAYS: “HIDE FACTS” ; tho we all know this world is racist! 🙂

  107. Jennifer Hester says:
    October 24, 2014 at 2:30 am

    They can’t be serious is that not racial profiling this is the most ignorant shit I’ve heard yet as if the fact that they were being racist in the first place is not the reason they are being sued tat young man deserves to get everything owed to him its almost 2014 stop with the shit

  108. Patty Hubbard says:
    October 24, 2014 at 2:30 am

    So you just racially profile them before they enter the store. I hope all black people protest this idiotic move andI stop shopping at your store

  109. Esses Snyder says:
    October 24, 2014 at 2:30 am

    That has got to be tbe dumbest policy ever created! How many young men needless to say pple walk around holding their W2s?… none I know rich middle class or poor! Who does that… y even bother buying their products…show me it was made in the U.S. by US Citzens… smh not even worth the price tag

  110. Russian Cross says:
    October 24, 2014 at 2:30 am

    and then they say they are not racist wtf…. what is this world coming to?

  111. Ellen Session says:
    October 24, 2014 at 2:30 am

    Black folks – spend your money somewhere else, where it is appreciated. Racism is thriving. He want a young BLACK male to show proof of income prior to entry but what about the young White male? I am really hating so much in my country these days.

  112. Stacy Smith says:
    October 24, 2014 at 2:30 am

    They have gone from bad, worst to just plain ridiculous. . Yeah Jay Z pull out now because this is definitely the proof or evidence you gave time to find out.. ….Just ridiculous. .. who is advising these people

  113. Lai Lani Mabry says:
    October 24, 2014 at 2:30 am

    Dam just dont fuckin shop their! Their are other luxary stores to shop at! Its clear to see they just dont want blacks in their store!

  114. Brotherrobb Carter says:
    October 24, 2014 at 2:30 am

    so the Brothers have to pay for the racist attack…..barney ain’t worth all that

  115. Demond Brown says:
    October 24, 2014 at 2:30 am

    are they serious……….this must be an Onion spoof or something,

  116. Damian Horan says:
    October 24, 2014 at 2:30 am

    Fuck Barney n fuck u racist motherfuckers as well! Holla

  117. Wanda Fields says:
    October 24, 2014 at 2:30 am

    Yes I agree BOYCOTT Barney’s. This is a racist statement right here.

  118. Djina Exantus says:
    October 24, 2014 at 2:30 am

    How dare you? That is still discrimination!

  119. Stacey Tulloch-Reid says:
    October 24, 2014 at 2:30 am

    What kinda of BULLSHIT is this. They outta burn that shit fown

  120. Aarifah Keema Lyons says:
    October 24, 2014 at 2:30 am

    How ignorant !

  121. Joseph Borrelli says:
    October 24, 2014 at 2:30 am

    wow the only way a collage student can get those shitty ass clothes is from and i quote “I don’t care how hard you work, no college student can afford that stuff unless they’re selling crack or pimping bitches on the side.” FUCK YOU barneys i bet if it was a white collage kid with mommy and daddys cards u would not think twice about letting timmy buy what ever he wanted even though he doesnt have any credit of his own. barneys i wish your company the worst in everything it does.

  122. Awwblain Leger says:
    October 24, 2014 at 2:30 am

    This has to be a troll article, lmao. No institution would in their right minds enforce this policy.

  123. Lisa Slade says:
    October 24, 2014 at 2:30 am

    WAIT!!!!!!!!!!!!! Did the CEO of Barney’s really “EFFIN” Say this???? Am I reading this correctly? O_M_G! So now Barney’s is really going to put into ink their discriminatory policy???? I never thought that I would see the day….That our money would never be green enough!!!!! I guess money isn’t the great equalizers….EFF BARNEY’s….Ummmm can I get the T-Shirt!!!!!!!!!!!!!!

  124. Kaylakiss Hines says:
    October 24, 2014 at 2:30 am

    This is so sad. With all the real problems we are faced with in society, this policy is a complete waste of time. Not only do white people committ fraud, all races, committ fraud. Old people committ fraud too ! As a business, you run the risk of somebody stealing from you, which is why you are insured. I have shopped at barneys with one od my aunts, if it was for my merchandise being over 7 years old, I promisw I would return it today. Not to fear, will not be shopping there as long as that rule as well as that man stand in their establishment

  125. Stacey Bethea says:
    October 24, 2014 at 2:30 am

    I am absolutely floored…im so sick and tired of all the media playing up the tea party…im so sick of racist white men in positions of power…our country is going backward. ..its a damn shame in this day a person of color….and in particular black males are being treated like trash. ..you cant even go shopping without some ass hole bothering you just because of a racist perception. ..so un American

  126. Cuca Racha says:
    October 24, 2014 at 2:30 am

    Relax it’s only a joke…Check this one..

    https://politicot.com/oreilly-blacks-need-to-stop-taking-racism-to-heart/

  127. Sha-kisha Harvell says:
    October 24, 2014 at 2:30 am

    This article should b a lawsuit by itself all African American men not all people isn’t that statement bias in itself. This is an attempt to stop u us from shopping there. Y spend hard earned $ where its not wanted? And suppose ur parent or family member has giving u monetary gifts and ur a student, tjis statement is ridiculous!

  128. Veronica Long says:
    October 24, 2014 at 2:30 am

    So I guess if u were white and u were a collage student u can afford to shop ther with out being a drug dealer or a pimp. Hell ther is more white college kids selling drugs on campus then there is black kids on the street selling drugs. Damn really hell where do this ceo think these drugs are coming from. and now a days where do u find many black pimps at. wow this has got me smh.

  129. Barbara Codner says:
    October 24, 2014 at 2:30 am

    He said no such thing. Don’t let the author get you all riled up!! LOL!! What kills me is when salespeople get all uppity!! Hold up, it’s a known fact that their asses can’t afford the stuff that they sell even with a 1000% discount!! They can ASSUME I can’t afford it but I KNOW for a fact that they can’t!! No one who can afford to shop at Barneys works there!! GTFOH!!

  130. Ahlete O'Gilvie says:
    October 24, 2014 at 2:30 am

    Is this racism in the USA IN 2013 WITH A BLACK PRESIDENT? Shame on you.

  131. David Martin says:
    October 24, 2014 at 2:30 am

    This is absurd and once again Barney’s has offended a race of people. They will never have to worry about me spending my hard earned money. In a establishment that profiles one particular set of people. I hope everyone else is smart enough to find a better place to shop.

  132. Nicole Smith says:
    October 24, 2014 at 2:30 am

    Im so blown away by how he said these things….its very sad and why does other have to be just black people….there’s white people tho can’t afford things as well….he needs to be fired & yes boycotting needs to be done….SMFH!!!

  133. Kassi Novello says:
    October 24, 2014 at 2:30 am

    Clueless Clueless Clueless… Ok, kids, nobody ever shop at Barney’s ever–that’s you too, rich celebs…what a racist, isolated moron. Hopefully by this time tomorrow, he will be FIRED !

  134. Marc Cowan says:
    October 24, 2014 at 2:30 am

    While they are at it. ASK everyone that shops there for proof of income. Case closed! If they can’t do that then they are singling out a certain group of people and we all know it is against the law. Sue them racist bastards!

  135. Marc Cowan says:
    October 24, 2014 at 2:30 am

    They can’t be serious. Every young BLACK male under the age of 30 have to provide proof of income before entering their lousy store? Either the CEO doesn’t have an ounce of common fucking sense or he is out of touch with reality. Well I guess they will pay dearly and go the fuck out of business! Dumb bastards.

  136. Capree Jackson says:
    October 24, 2014 at 2:30 am

    Smack in the face ill NEVER shop there n I can afford too

  137. Delania Harris says:
    October 24, 2014 at 2:30 am

    Why is it just young male african americans? Fraud comes from all races any one can commit it now a days! And whoever shops here god bless them bc this man, is a few words that children. Should not see/hear

  138. L.e. Sandidge says:
    October 24, 2014 at 2:30 am

    Stupid. They Should Check Everyone Under 30. Why Only The African Americans? Why Not The Indians or Mexicans? And While they are checking Pay Stubs, Check For Citizenship as well!

  139. Jay Michaels says:
    October 24, 2014 at 2:30 am

    PEOPLE! Stop believing everything that some idiot posts on their facebook wall! It doesn’t take much to realize this is just more Liberal “racist America” narrative – there is little truth to it – that kind of discrimination is ILLEGAL in the United States. Wake up!

  140. Melissa Lowe says:
    October 24, 2014 at 2:30 am

    We need a change.org petition against the racism of this store that it is publicly displaying & racial profiling. No way in hell will I give a dang department that much power over me to show them any of my personal information just to shop. This store needs to be closed down..all of their stores.

  141. Yvonne Phillips says:
    October 24, 2014 at 2:30 am

    Lets see what Mr. Carter says (aka Jay-Z)…And who says the guards are qualified to look at a pay stub? This is racism at America’s finest yall. Trust and Believe…

  142. Crystal Lilflychic Vincent says:
    October 24, 2014 at 2:30 am

    WHAT???? tha is crazy as hell and blatant discrimination. It so obvious that they DO NOT want our business so do give it to them…..STAY THE HELL OUT OF BARNEY’S !!!!!!

  143. Kathy White Lantz says:
    October 24, 2014 at 2:30 am

    This is outrageous. I am so sorry this happened to you, Trayon. If there were a Barney’s here in Oklahoma, I would definitely not shop there. Hopefully they will go out of business.

  144. Margaret Lee Blanks says:
    October 24, 2014 at 2:30 am

    So I figure they don’t call that new policy racial profiling. Why not require everyone to show proof of income?

  145. Harrold Preston Roberts says:
    October 24, 2014 at 2:30 am

    This can’t be a real journalist writing this story! Sounds very- high school in nature and in context.

  146. Nikki Coffee Denton says:
    October 24, 2014 at 2:30 am

    Unfreaking believeable!!!!
    HOW CAN THE DO THAT BS?
    Make EVERY ONE SHOW PROOF OF INCOME

  147. Stephen Bellinger says:
    October 24, 2014 at 2:30 am

    Is this a REAL article of some FAKE stuff? Because IF it is REAL… How STUPID is this guy… REALLY?

  148. Aida Basnight says:
    October 24, 2014 at 2:30 am

    Lets see once everyone gets on the bandwagon how Barney will stay in business.

  149. Luther C Watford Jr says:
    October 24, 2014 at 2:30 am

    That’s really fucked up
    Kids parents could be well off and there’s no need for him to work if in school.

  150. David Deej Johnson says:
    October 24, 2014 at 2:30 am

    This ain’t funny it ain’t funny at all class warfare at its finest and racist beyond belief. Don’t shop there I know I won’t .

  151. Marc DuVal says:
    October 24, 2014 at 2:30 am

    It doesn’t matter if this story is made up. It just stirs the pot.

  152. Stephanie Lott says:
    October 24, 2014 at 2:30 am

    Ignorant!!!!! just plain ignorant!!!!!

  153. Hunter McPherson says:
    October 24, 2014 at 2:30 am

    Congrats you get douche of the year award

  154. Stacy Smith says:
    October 24, 2014 at 2:30 am

    Please yall as if we needed more bad or fake journalism

  155. Michael Piliere says:
    October 24, 2014 at 2:30 am

    WHERES THE REVEREND AL WHEN WE NEED HIM!

  156. Tyshawn Stout says:
    October 24, 2014 at 2:30 am

    Haha this is mos def satire. Relax people.

  157. Milton Lee says:
    October 24, 2014 at 2:30 am

    Yes don’t buy there period !

  158. Daphne Palma says:
    October 24, 2014 at 2:30 am

    SHAME SHAME SHAME

  159. Ramsey Appiagyei says:
    October 24, 2014 at 2:30 am

    Lol, nice.

  160. Lorenzo Fitzgerald says:
    October 24, 2014 at 2:30 am

    love it

  161. Gregory Beneteau says:
    October 24, 2014 at 2:30 am

    Satire takes real-life issues and exaggerates them for humorous effect, and also to prove a point. The article is both funny and effective.

    The weird thing is, I could picture a high-end retailer implementing this policy as a publicity stunt, sort of like that dating website that only posts profiles of beautiful people.

  162. Chuks Amadi says:
    October 24, 2014 at 2:30 am

    I would never shop at that store, and I can’t believe the camel man Jay house nigger z still has his mouth uo there ass trying to do buisness with them.

  163. Ishan Iam King says:
    October 24, 2014 at 2:30 am

    Some of you are so smart youre stupid!!! Dont you think if this was a true statement EVERY tv, radio, internet, newspaper and whatever other public media outlet wouldve been blasting this for days???? U cant believe everything you read and see on the internet…. DUMBASSES!!!!

  164. Floyd T. Royal says:
    October 24, 2014 at 2:30 am

    This is the worst case of racial profiling I have ever seen, I wouldn’t buy a damn thing that came from this place and I can afford it!!!!!!!

  165. Lee Foxworthy says:
    October 24, 2014 at 2:30 am

    The story in and of itself might be false, but the sentiment behind it is very real. Barney’s and Macy’s sicced the NYPD on black shoppers they felt couldn’t possibly afford to shop in their stores. This had the effect of making the shoppers ‘prove’ that their purchases were valid.

  166. Carol Wyatt says:
    October 24, 2014 at 2:30 am

    Is this CEO FU**ING SERIOUS. I knewe chicks doing cc fraud when I lived in NY

  167. Romaine Williams says:
    October 24, 2014 at 2:30 am

    I just looked at this website newslo.com, it is a right-wing website, that is trying to get people upset, and playing the black, and white game, go to the website, and read the
    Propaganda for yourself, and take it with a grain of salt.

  168. La Rai Smith Bamidele says:
    October 24, 2014 at 2:30 am

    That is the worst explanation of racial profiling if I ever heard

  169. Robin Abner-Pearson says:
    October 24, 2014 at 2:30 am

    Why would anyone shop at this store. I any store that I shop at would ask me for proof of income, Black people please wake up and quit being label hoes. Where is your dignity.

  170. Joshua Goodin says:
    October 24, 2014 at 2:30 am

    You won’t have to racially profile inside the store. I get that, but it’s only because you do it at the door.

  171. AshleyA-y TheGifted Logan says:
    October 24, 2014 at 2:30 am

    If they wouldve just asked for I.d to compare to the card they wouldnt have had to call police.

  172. Linda Reynolds says:
    October 24, 2014 at 2:30 am

    This is satire.

  173. Johnny B Perkins Jr. says:
    October 24, 2014 at 2:30 am

    Jim Crow is still alive at Barney’s. After 1965 it was lifted,he was hiding at the store for all these years.

  174. Naquain Key says:
    October 24, 2014 at 2:30 am

    Black people need to stop being the nations top consumers (well over 1 billion dollars in consumer purchase a year) with no economic system of their own. blackamoors need to cut out the division and racism they have for each other and establish a system of their own. I know i don’t put my money into their fashion industry. you don’t need overpriced clothes to feel confident. should be shopping at gentleman and ladies outlets and dress as producers.

  175. Kym Strozier says:
    October 24, 2014 at 2:30 am

    Can’t be true!!!

  176. Kim Gonnabeboutonlyme Bishop says:
    October 24, 2014 at 2:30 am

    I can smell a lawsuit coming out of this one!!!! That’s discrimination at it’s finest! not to mention racial profiling!

  177. Monica Miller says:
    October 24, 2014 at 2:30 am

    this is so pathetic it doesn’t even deserve a response. but all i have to say is young black men find a black owned company to give your money to that’s all,it’s clear our money is not green enough for them so do your research online for black owned companies and spend your money there…

  178. Georgene Summers says:
    October 24, 2014 at 2:30 am

    Are you serious? You are already racially profiling and should be ashamed of yourself and Barneys. I for one will not shop in that store ever again and I am not a young black male or female…but rather an entrepreneur, writer and businesswoman. SHAME ON YOU!

  179. Lisa Powell says:
    October 24, 2014 at 2:30 am

    I would advise any AA male to go to the store and as soon as they require you to show your income, via paystub or income tax copy…file a discrimination claim with Dept of Justice. If they don’t require other ethnic races to show their income, it’s discrimination!! Hit that azz in the pocket.

  180. Karolynn Mitchell says:
    October 24, 2014 at 2:30 am

    How ridiculous does racism have “to be”? I am an African-American female and the drug dealers I know who can afford to shop at Barney’s are white boys!!!

  181. Naquain Key says:
    October 24, 2014 at 2:30 am

    challenge their thinking by countering their racism with logic and universal justice and watch the reaction

  182. Kimberly Clark says:
    October 24, 2014 at 2:30 am

    WHAT!!! Next You’ll have to show your FREEDOM PAPERS to walk on Madison Avenue

  183. Shellz Kalhoun says:
    October 24, 2014 at 2:30 am

    mark lee is an racist,bigost and barneys need to be boycotted for allowing such a policy#fuckbarneys

  184. Fancii Fliintstone says:
    October 24, 2014 at 2:30 am

    Smfh… who is gonna be walking around with their paystubs and w2s? This is still racial profiling. Fuck Barneys

  185. CF Hutton says:
    October 24, 2014 at 2:30 am

    This story isn’t real… But the Racial Profiling is! This type of Article might get that CEO a beat down! lol

  186. Craig Davis says:
    October 24, 2014 at 2:30 am

    I don’t believe this article because legally the store can’t adopt a policy of that nature. This article is B.S

  187. Lori Jenkins says:
    October 24, 2014 at 2:30 am

    This is illegal. This will be the next lawsuit. What is JayZ waiting for?

  188. Cliff Pulliam says:
    October 24, 2014 at 2:30 am

    this cannot possibly be a legit story.

  189. JoAnn Boo Briscoe-McNeal says:
    October 24, 2014 at 2:30 am

    Just don’t shop at Barney’s

  190. Nish Wish says:
    October 24, 2014 at 2:30 am

    This is a bs article by Alex Kuzio

  191. Sophia Louise says:
    October 24, 2014 at 2:30 am

    I don’t even have the words

  192. Wardell Jones says:
    October 24, 2014 at 2:30 am

    smfh black folks

  193. Rodney Todd Thurston says:
    October 24, 2014 at 2:30 am

    This can’t be legal

  194. Osa Edebiri says:
    October 24, 2014 at 2:30 am

    This is actually not real.

  195. Mark Harley says:
    October 24, 2014 at 2:30 am

    What the fuck

  196. Justin Lewis says:
    October 24, 2014 at 2:30 am

    Satire people….it’s satire. He would never say that to a reporter (out in public). Maybe behind closed doors. He may even think it….but he would never say it to a reporter. He would have one hell of a lawsuit.

  197. Edwin Ashurst says:
    October 24, 2014 at 2:30 am

    Folks, i cant believe You’re reading this site without knowing where you are. It’s SATIRE!

  198. Seaki Ashé says:
    October 24, 2014 at 2:30 am

    the story was very sad indeed, satire or not. what frightens me are the comments below the article. It is scary that I live on a planet that filled with such angry hairless primates. All that many of you need now is a few sticks, some stones, maybe a little howling, and most of you would fit in well with the other “primitive”primates. The human experiment has failed, time to start over again

  199. Romaine Williams says:
    October 24, 2014 at 2:30 am

    Who does this so call CEO think he is to think that an African American male will show his security guards there pY stub, or tax return, boycott the damn store, and he will not have black or white customer, what is going on in this world, and these people?

  200. Tha Baztard says:
    October 24, 2014 at 2:30 am

    Pussies
    Everyone complains but no one does shit.
    You want change?
    Go take a baseball bat to the legs of Barneys and then burn his store down.
    Cuz all this jaw wagging doesnt change a damn thing. People are still gonna shop there. Show me one regular cusgomwr who wont ship there ever again because of this. Can’t shop at a place thats burned to the ground…now can you.
    Or do as the kid… sue their asses off
    That compensates HIM..but doesnt make a STATEMENT like a bat to the legs does

  201. Brian Lee says:
    October 24, 2014 at 2:30 am

    This story is partly real. The kid in the story really did get arrested for suspicion of a stolen/fake debit card. He really was taken to jail, and he really is suing Barneys. The preaident of the company, however, never publically made those comments. Get mad at ignorance…but research before you jump off the deep end.

  202. Janelle Het-Heru Glenn says:
    October 24, 2014 at 2:30 am

    Never judge a book by it’s cover. You don’t know what a person can afford even if it puts their account on 0 does it matter if they buy it.

  203. Densie Lara says:
    October 24, 2014 at 2:30 am

    There is no way he said that lol somebody wrote that shit and is trying hard to boycott the store . Come on be realistic with all that’s going on in the media do u think he would say such dumb shit lol

  204. Miz Helen says:
    October 24, 2014 at 2:30 am

    Why just Black folks, why not everyone under 30 regardless who they are. Dumbass Mark Lee, could he be more transparent on who shops at his stupid store?

  205. Tammie Bigbabe Heard says:
    October 24, 2014 at 2:30 am

    Go back and reread this again and hit the show fact button not a true story but still could happen

  206. Jonathan Ambrose says:
    October 24, 2014 at 2:30 am

    ‘Land of the free and home of the brave’, eh?

    So because of a credit card fraud situation ALL YOUNG BLACK MALES are being targeted?!?! This is one of the most bogus stories I’ve heard!

    So how exactly is this going to work? Physically questioned upon entrance to the building. The only organisation that has the authority to ask for your proof of income is the Government.

    There are a lot of rich young online entrepreneurs who go about their business and look like everyday ordinary people.

    IF this story is true, and I really hope it isn’t, then I say boycott Barneys and tell the next person to do the same.

    End…

  207. Tammie Bigbabe Heard says:
    October 24, 2014 at 2:30 am

    Correction the story is true but just the parts that are highlighted

  208. Lauren Sutton says:
    October 24, 2014 at 2:30 am

    Could not be true…they would be ruining their brand…I don’t believe this

  209. Scott Adams says:
    October 24, 2014 at 2:30 am

    Ok, this is a satirical news sight. That means only part of the story is true, part of the story is made up to make it funny by being so ridiculous. If you bother to click the “show facts” button, you will see that there was an incident where employees call the cops on an individual, but the whole “showing proff of income is made up.

    IT’S A JOKE, PEOPLE!!!

    Go to the “about us” page and see for yourself. If the story it would have “NNTS”, (No Need To Satire), in the headline.

  210. David Tha Rider says:
    October 24, 2014 at 2:30 am

    Why do you folks even believe this is true . It’s a lie to get dumb people to spread it . Look it up

  211. Cortez Jose Lopez says:
    October 24, 2014 at 2:30 am

    I hope the young man sues them for everything they got… That’s still RACIST

  212. Shirley Pearson-Alexander says:
    October 24, 2014 at 2:30 am

    How dare he? None of us should shop there as long as our money is green. Enough is enough. If my son shops there I will give him a public flogging myself.

  213. Glen Beckford says:
    October 24, 2014 at 2:30 am

    What the hell This cant be real can it…????? This ad is some kind of joke right

  214. Ronald Hardney says:
    October 24, 2014 at 2:30 am

    This is one of the worst articles I have ever read. I hope Barney’s has to pay out the wazoo for this racial profiling. “Proof of pay”. “Selling crack or pimping bitches”. Terrible. What if it were his child in college and he were black? Some of the worst comments are shown when people feel they cannot be touched by what they say.

  215. Wendy McCollum says:
    October 24, 2014 at 2:30 am

    Ppl please get a grip on reality! This article is just for fun criticism of Barneys! Who would verify their income just to shop!

  216. Christopher CJ Nelson says:
    October 24, 2014 at 2:30 am

    This can’t be legal. This is blatant discrimination.

  217. Henry D. Hinton says:
    October 24, 2014 at 2:30 am

    Only young black males have to show proof to purchase, why not white also. And that case if I was intending to use dirty money, i’d send one of my white female friends in there to mule it out for me. Well at least Barneys is brave enough express their racist vistas openly.

  218. Rodney Peoples says:
    October 24, 2014 at 2:30 am

    This is just mind blowing, he needs to sue for millions!

  219. Brian Redway says:
    October 24, 2014 at 2:30 am

    This isn’t true…this is asking for a lawsuit

  220. Pinky Bergeron Bradford says:
    October 24, 2014 at 2:30 am

    This is joke….right??

  221. Edith Tucker Robinson says:
    October 24, 2014 at 2:30 am

    ok, what about white young males?

  222. Ashton Surtain says:
    October 24, 2014 at 2:30 am

    This Story Is Satire. Another story On Here Is About Obamacare Being Used To resurrect People Who Died Waiting To Use It.

  223. Isis Amlak says:
    October 24, 2014 at 2:30 am

    This is soooooo f**ked Up, I can’t even find the words for an intelligible comment, America land of the thieves, home of the slaves, fire bun the USA

  224. Dion Jukdaddy Royster says:
    October 24, 2014 at 2:30 am

    so only the blacks folks gotta show proof of income.. dude str8 profile every black person 30 & under…al Sharpton whr Yu at now..

  225. Charles Timothy Ford III says:
    October 24, 2014 at 2:30 am

    As a future doctor, Barney’s will never have to worry about seeing me inside the store. This is utterly ridiculous!

  226. Decorrus E Jones says:
    October 24, 2014 at 2:30 am

    I actully never known pimps and crack dealers to have credit cards. “F” the pay stub if they have cash!

  227. Bridge Garner says:
    October 24, 2014 at 2:30 am

    This is definitely racism at its finest!

  228. Kelly A Smith says:
    October 24, 2014 at 2:30 am

    The fact that they have the audicity to be so publicly contentious BLOWS ME!

  229. Melissa Grant says:
    October 24, 2014 at 2:30 am

    What a fucking joke I will never allow my son near that dam store stupid ass

  230. Ej Hinton says:
    October 24, 2014 at 2:30 am

    Fuck Barneys

  231. Alfelix Martinez says:
    October 24, 2014 at 2:30 am

    you should be sued for making up those “quotes”

  232. Charles Brickhouse says:
    October 24, 2014 at 2:31 am

    this bullshit eat one then choke

  233. Kyra Blaque says:
    October 24, 2014 at 2:31 am

    This is ridiculous….. law suit

  234. Kevin Edward Chambers says:
    October 24, 2014 at 2:31 am

    WHAT A DICK

  235. Kenny Moss says:
    October 24, 2014 at 2:31 am

    In researching this, I found only one source for the article and that is Newslo.com The author of the articl Alex Kuzio, has written satirical pieces in the past. This is from the Newslo site about Alex Kuzio Editor-in-Chief: Alex started writing professionally in 2007, focusing on politics and current events. He has since discovered that satire is the medium most capable of conveying truth. Alex has worked as a journalist, covering sports and general news, and has published film criticism, magazine pieces, and historical essays. He studied at Penn State University, and lives in Pennsylvania.. – I will look around to see if any other news agency has written something similar and not requoting Newslo. I do believe that this is a saterical piece; however, sadly satire only magnifies a truth alrerady exists. Barney’s policies towrds African American shoppers has not been favorable as recent news has shown.

  236. Bransen Jacoby Edwards says:
    October 24, 2014 at 2:31 am

    Satire is meant to highlight the absurdity of a true situation. It’s like being sarcastic. E author is basically trying to get the point across that if they are going to profile black males so blatantly and without reason they might as well make it a store policy. Of course no reasonable store manager would make such a decision and the author has to rely on the fact that th reader of the author will also come to that conclusion. Apparently his strategy has alluded a majority of you. It’s unfortunate because this type of satire really works in getting the point across if you understand the idea.

  237. Rhona Isaiah says:
    October 24, 2014 at 2:31 am

    SATIRE? REALLY? If you believe that then I can sell you the Empire State Building!! This is an outrage!! I wouldn’t spit on the front door of this store….Something needs to be done about this foolishness! AND WHY WOULD ANYONE want to shop there after this revelation? I hope he sues the “pit” out of everything it owns, sells, creates and wishes for….sheshhhh……….

  238. Eve Milan says:
    October 24, 2014 at 2:31 am

    Is this whole thing a joke!?? I’m flabbergasted!!! First of all singling out black males under 30 is STILL RACIAL PROFILING!!!!!!!!!!! Who made this guy CEO!?? Further more if a hard working college student want to spend his money n an expensive belt why not.

  239. S Badiyah Austin says:
    October 24, 2014 at 2:31 am

    dear angry folks: please google the word “satire” before leaving your comment. it would save time, and quite possibly, your dignity. the point of ‘this’ (fake) article is to highlight barney’s apparent (real) racism in the previously mentioned article. again, this process is simply…satire. [you’re welcome]

  240. Tiffany A. Drake says:
    October 24, 2014 at 2:31 am

    I find it sad that a lot of….. people are quick to say this is a satire, when someone shows outrage at the article. It makes some goodhearted people sick to see a joke such as this, or to even know that racism is still happening. But I guess those people crying it’s a joke would be the same ones applauding this, if it were true…..

  241. Tricia Lynn Logan says:
    October 24, 2014 at 2:31 am

    In a perfect world, according to this idiot would be about to afford this high end crap. NOPE, IN A PERFECT WORLD, THERE WOULDN’T BE ANY RACISM. please stop pinning income as the bases for your racism. You do do like people of color, especially African American young males. Well guess what? They do not like you either.

  242. Mary J. Campbell says:
    October 24, 2014 at 2:31 am

    Well the first who enters his store after this, deserves to be scruitinized. Who in the hell would give this asshole or his investors a nickel in his racist world. He needs a new location to live, off the planet of Earth, maybe take one of NASA’s shuttles to another planet. JERK

  243. Steven Scibilia says:
    October 24, 2014 at 2:31 am

    OMFG “THIS MAY BE SATIRE, BUT ITS HAPPENING SOMEWHERE IN THE WORLD!!!” WOW LETS ALL FEEL BAD FOR OURSELVES. WHO FUCKING CARES. ITS A FAKE STORY N UR TOO FUCKING DUMB TO REALIZE IT AT FIRST. TRUTH IS, THIS IS JUST PROOF U IDIOTS BELIEVE ANYTHING U READ N TREAT IT AS GOSPEL, AS LONG AS IT SUITS UR VIEWS, U HYPOCRITES. EAT SHIT. TY.

  244. Yolanda Delarosa says:
    October 24, 2014 at 2:31 am

    That’s true it is a fake article, to show you exactly how Barney New Your and Mark Lee and his kooney’s fills about blacks. It is a legal racism and bigotry joke “Satire” of their true thinking.

  245. David Exley says:
    October 24, 2014 at 2:31 am

    This site just fooled a whole mess of you low information voters! If you don’t think it is satire click on the homepage and read some of the other hilarious articles, like “George W. Bush’s New Watercolor Series Features Dead Iraqi Children”.

  246. Cj Staples says:
    October 24, 2014 at 2:31 am

    sweet jesus, how many of you were sent to this page under the impression that this was true? have none of you ever read the onion? even though I’m sure that the CEO would say these things if he knew no one would know, but thats the point of this satire.

  247. Yolanda Delarosa says:
    October 24, 2014 at 2:31 am

    That’s true it is a fake article. To show you exactly how Barneys New York and Mark Lee fills about blacks. It is a legal racism and bigotry joke “Satire” of their truth thinking.

  248. Bodacious Bodden says:
    October 24, 2014 at 2:31 am

    EVEN IF FAKE! THIS ISNT FUNNY IN THE LEAST AND SHOULD HAVE NEVER BEEN POSTED TO BEGIN WITH! THIS IS HOW TROUBLE GETS STARTED………..BECAUSE OF STUPIDITY!

  249. Dane Thompsons says:
    October 24, 2014 at 2:31 am

    lee keep your stink mouth shut its only $350 dollar belt its not like its 3000 if a person can pay for college which takes sacrifces then they can also make the sacrifice to buy a belt

  250. Bush Lovell says:
    October 24, 2014 at 2:31 am

    If he got to make statements like that, best he just put a sign sayin no BLACKS allowed…#facts..GUessing if his niece was pimping an hoeing probably she could afford your cheap ass , fake ass merchandise,,, he’s a dick

  251. Darick Garrison says:
    October 24, 2014 at 2:31 am

    I Don’t believe this article, it cannot be true and besides I didn’t see it any NYC papers ie..Post @ DailyNews. Sharpton just met with Macys and this definitely would’ve made the news

  252. Tonette Leniece says:
    October 24, 2014 at 2:31 am

    The fact they are saying this will help them Mot racially profile is a joke. They’re doing that by only making this rule apply to black youths I sincerely hope someone loses their job over this decision

  253. Anita Simmons Kearney says:
    October 24, 2014 at 2:31 am

    okay so young white males that come in don’t have to require proof of income they sell crack and pimp hoes too…this man is a racist and elitist and he should be flogged

  254. Elaine Jones says:
    October 24, 2014 at 2:31 am

    You would have to be a new fool to shop in store that would have the audacity to ask for proof of income. They need to be reminded that they are not the only store in NY.

  255. Darryl Verser says:
    October 24, 2014 at 2:31 am

    ALL THE TIME THAT WENT INTO THIS STORY COULD OF BEEN BETTER SPENT IM BLK AS THE ACE OF SPADES AND I CAN SPOT A LIE OR LIER FROM A MILE THIS STORY IS AS FAKE AS A 4 DOLLAR BILL

  256. Marvin Hylton says:
    October 24, 2014 at 2:31 am

    This is discrimination, I wonder if this store owner knows the law, now a lot black males will be getting rich soon .

  257. Robespierre Hanon says:
    October 24, 2014 at 2:31 am

    Eliteiest scum,can’t help but ride a black mans case just replaquer whites only
    On the door!

  258. Samuel Cartwright says:
    October 24, 2014 at 2:31 am

    This is PURE racial discrimination….The USA is the land of the free???…I don’t think so….

  259. Darryl Donaldson says:
    October 24, 2014 at 2:31 am

    Wow, so only black males can’t afford your product. This is beyond ridiculous! I’m glad someone sued his ass.

  260. Robin Thornton says:
    October 24, 2014 at 2:31 am

    SAY WHAT U WANT TO IF THIS IS REAL THEY WILL HAVE NO BIS.TO GO BACK TO THEY WILL HAVE SO MANY LAWSUITS ALL THE WAY UP THEIR ASSES

  261. Maria Picon-Ortiz says:
    October 24, 2014 at 2:31 am

    Jay z just signed a deal
    To carry his cologne there- ask jay z to boycott

  262. Zineta Karadza says:
    October 24, 2014 at 2:31 am

    Any Jay z needs to pull his clothing line that they suppose to sell there for the holidays.

  263. Zineta Karadza says:
    October 24, 2014 at 2:31 am

    Get the fuck out of her. We need to boycott that damn store every fucking day.

  264. Angela Faulk Orr says:
    October 24, 2014 at 2:31 am

    Not one should go to that store. and they are racial profiling

  265. A. Kenriva Bethel says:
    October 24, 2014 at 2:31 am

    Please tell me this just a satire to the whole event….PLEASE!!!

  266. Jessie Mitchell says:
    October 24, 2014 at 2:31 am

    I agree with Keith. This is ridiculous and extremely racial.

  267. Cory Powers says:
    October 24, 2014 at 2:31 am

    Funny. They should really do this. Lol

  268. Heidi Ann Richards says:
    October 24, 2014 at 2:31 am

    I’m not suprise at all!!!
    Now its in the open

  269. Marcy Clarke says:
    October 24, 2014 at 2:31 am

    You have got to be fukkin kidding me…

  270. Olayele Olaniyi says:
    October 24, 2014 at 2:31 am

    this cant be a real story… surely

  271. Kelcey Polk says:
    October 24, 2014 at 2:31 am

    I say boycott it real simple

  272. Tasha Mackfeezy says:
    October 24, 2014 at 2:31 am

    They got to be kidding

  273. Dawn Crawford says:
    October 24, 2014 at 2:31 am

    I’m not amused.

  274. Diana Baskin says:
    October 24, 2014 at 2:31 am

    Is this a joke?

  275. Schrane Vernard says:
    October 24, 2014 at 2:31 am

    This is crazy

  276. Jen Beal says:
    October 24, 2014 at 2:31 am

    Is this true?

  277. Kevin Hockett says:
    October 24, 2014 at 2:31 am

    f barney

  278. Louise Brooks says:
    October 24, 2014 at 2:31 am

    Now you must kiss these stores butt to put money in their pockets. That is ridiculous!!!!Why do Blacks have to prove their income to shop in their stores? They better watch their own kind. A lot of them cannot afford to be in there themselves.We need to boycott companies that blatantly “racial profile”!!!!

  279. Elisha Bar Edwardz says:
    October 24, 2014 at 2:31 am

    “I’m a Bad Boy killa, Jay Z die too…”-Makaveli the Don

  280. Tony Kakaleles says:
    October 24, 2014 at 2:31 am

    Although this article is satire is not the message at hand. Most White people reading this article deep down will agree with it’s message, while, all Black people will see all of the discriminating points. The truth is ALL Black males, especially under the age of 30, are discriminated upon each and every day. Not just at high end department stores, but even local corner stores and super markets. It is assumed that young Blacks cannot afford the finer things in life. In reality, MOST young Blacks will work hard and save up their earnings to afford that $350 belt… AND the $600 jeans… And the $75 socks… And the $200 Jordans… Just to show people they have swagger. Is it a top priority? NO! But as young Blacks it is not taught to take your earnings and save or invest – To do without for a little while longer so that you can actually live the good life and be able to afford your wants and must haves when your older.

    Young Blacks are programmed at an early age to be attracted to the best of the best. The shiny bling, the car with the rims and paint job, the expensive jeans, the nice watch, the Jordans, the loud stereo system. Young Blacks exist in this world and want to be noticed and will continue to stimulate the economy by saving their money and going into these expensive department stores and buying the things they want the most without hesitation. Not all Blacks are thieves and scammers. Matter of fact, not even the majority… a small fraction of young Blacks may fall under this category as a thief or scam artist/criminal.

    I am a young Black male. I grew up in the hip hop culture. I was born late 70’s and came from nothing. I put myself through college. I worked hard to graduate and be competitive in the professional world amongst all races. When I was in my 20’s I didn’t understand the value of the dollar as I do in my 30’s. So, I was always flashy – I wanted to stand out. I am a family man. I want my kids to learn that if you want something work hard to get it. I’m not talking materials… GOALS!!! DREAMS!!! ASPIRATIONS!!!

    I have a career that pays a nice salary, but I work all the time. My free time is minimal. So, family time is something that I miss out on. I miss the games, the recitals, the plays, the competitions. Now I see that there needs to be a change. Time is the only factor of life that you can never get back. TIME! I recently joined a company that will allow me to work towards having all the free family time, or just TIME, I could ever want. I will be able to afford the finer things in life without having to budget. By working hard now, I will be able to quit my job and work from my office in my home just a few hours a day. I want to lead people to be able to do the same. I want to show people this opportunity to help them achieve their goals. If you hate your job or just need a change in your life then visit my website. Inbox me your information and I will be in touch with you. http://www.5linx.net/L581403 click on OPPORTUNITY.

  281. Mona Flockaa G says:
    October 24, 2014 at 2:31 am

    oh my dis shit lame as hell who tf are yall to say somebody look like dey cant afford shit most of yall white people stealing from yall business anyway embezzling money and shit…racists ass fucks im to gone

  282. Steve Sandifer says:
    October 24, 2014 at 2:31 am

    Wether CEO Mark Lee realize this or not this is still profiling how can you subject one race of people to show proof of income before entering your store and not another race? Wherever the money comes from, they’re paying your employees making sure they provide for their families. Its situations like this that makes you lose your customers!!!!!!!!

  283. LaDonna Barber says:
    October 24, 2014 at 2:31 am

    This young man should sue the socks off of Lee, NYPD, and Barneys. Young man I hope you can drain all assets to where none of the individuals can afford the belt you were buying, even if it’s for a season.

  284. Latasha Sidibay says:
    October 24, 2014 at 2:31 am

    This title is misleading. It’s against the law to single out a race and say they need to show proof of income to shop at their store. Barney’s isn’t that dumb to make a public statement like that and enforce it. They would just do it behind closed doors and individually fight the victims instead of risking fighting the state if NY in Supreme Court for clear discrimination.

  285. Toya Graham says:
    October 24, 2014 at 2:31 am

    No one should have to provide proof of income to shop in any store. This young man’s life is marred just because someone thought he could not afford a belt…..wow……what about people who purchase overpriced homes and cars….I have never shopped nor will I ever shop in a store that promotes such!

  286. Gerald Allen says:
    October 24, 2014 at 2:31 am

    I have a dream, that this nut job is asked for proof of income where ever he goes, and if he can’t provide it, call the brothers from the hood!

  287. Frances Kissems says:
    October 24, 2014 at 2:31 am

    Its a website that plays off half truths.. kinda like a snl Colbert report and the show with the guy chewy.. they were being sarcastic. Taking a shot at Barneys in a riduculed manor.. satire at its best… may not be funny but the sick humor i totally get it. The just forgot the ” “, in it.

  288. Elaine Ratliff says:
    October 24, 2014 at 2:31 am

    I absolutely don’t believe that a department store (a business) would violate the rights of anyone in this manner. In addition to that, this is racial profiling. This story has to be a hoax. Nobody would be that stupid or show their bigotry that openly.

  289. Katherine Wrightsell says:
    October 24, 2014 at 2:31 am

    Why are they even going in that store? It’s obvious that there racist everybody need to boycott that mutha until it closes down for good

  290. Daniel Robert Leroy Burns says:
    October 24, 2014 at 2:31 am

    What we mean by “satire” is that the author is making things up. It’s not real. If you think Barney’s CEO would accuse blacks of “pimping bitches on the side,” you are not their target demographic anyways. LOL

  291. Jillian Torres says:
    October 24, 2014 at 2:31 am

    this is freaking sick….and if they don’t provide proof of income will they give them one??? People like Barney’s need to really not exist in this world. Why do they exist anyway. Ridiculous.

  292. Joseph Kaidan Barrett says:
    October 24, 2014 at 2:31 am

    Why would a store blatantly require young African Americans males to show their pay-stubs but not EVERYONE?!

  293. Trevor Barker says:
    October 24, 2014 at 2:31 am

    You no what let the white people shop there black people keep your money if you need a belt so bad and willing to pay all that money then have your own belt made with your name

  294. Jpb Ceo says:
    October 24, 2014 at 2:31 am

    RACISTS A HOLES!!!! THEY DO NOT WANT YOU IN THEIR STORE SO DO NOT GO THERE PERIOD…HOW IN THE HELL IS THIS EVEN LEGAL – WOW SMDH ONLY IN AMERICA!

  295. Paul Mc says:
    October 24, 2014 at 2:31 am

    Such bull yea boycott the store period

  296. Brian Erwin says:
    October 24, 2014 at 2:31 am

    “selling crack or pimping bitches on the side” should be tipping everyone off to the joke of the article

  297. Todd Jackson says:
    October 24, 2014 at 2:31 am

    Any black person that shops at Barneys after this decree, needs to be treated badly.

  298. Toya Graham says:
    October 24, 2014 at 2:31 am

    Thank you for re-inventing Jim Crow and poll taxes dressed as proof of income!!!!

  299. Christal Mendez says:
    October 24, 2014 at 2:31 am

    That is crazy ! Still profiling

  300. Terrance Tcrazii Peterson says:
    October 24, 2014 at 2:31 am

    Man fuck that place its racial profiling either way

  301. Adam Carter says:
    October 24, 2014 at 2:31 am

    What are you going to do to white males under 30 years old?

  302. Carolyn K Rogers says:
    October 24, 2014 at 2:31 am

    OUTRIGHT DISCRIMINATION!!!

  303. Paul Hawes says:
    October 24, 2014 at 2:31 am

    This has to be fake what CEO is going to say “pimping bitches on the side.”

  304. Christopher Patton says:
    October 24, 2014 at 2:31 am

    He didn’t even try to use covert racism. Just blatant.

  305. Tasha Jackson says:
    October 24, 2014 at 2:31 am

    Disguisting

  306. Tawana R Lynn says:
    October 24, 2014 at 2:31 am

    Straight racial!

  307. Meia Washington Alford says:
    October 24, 2014 at 2:31 am

    Speechless

  308. Sean Thompson says:
    October 24, 2014 at 2:31 am

    How about you guys hit the “Show Facts” button keep calm

  309. Lena M Grant says:
    October 24, 2014 at 2:31 am

    So this article isn’t real

  310. Fredrick K Smith says:
    October 24, 2014 at 2:31 am

    I would say this story is “FALSE”!

  311. Sean Sasso says:
    October 24, 2014 at 2:31 am

    Guys, it’s not a real article.

  312. Aubrey Younge says:
    October 24, 2014 at 2:31 am

    sad, so sad, on all fronts

  313. Deanna Johnson says:
    October 24, 2014 at 2:31 am

    This story isn’t true.

  314. Aston Aj Bright says:
    October 24, 2014 at 2:31 am

    This is obviously a joke.

  315. Cynthia Lockett says:
    October 24, 2014 at 2:31 am

    Not real

  316. Jerneral Bell says:
    October 24, 2014 at 2:31 am

    I hope he wins!!!

  317. Angel Patton says:
    October 24, 2014 at 2:31 am

    No way is this true

  318. Lanna Mashiyach says:
    October 24, 2014 at 2:31 am

    Wow

  319. Ma'at Vulu says:
    October 24, 2014 at 2:31 am

    WOW!!! They’re using racial profiling to STOP racial profiling!! OK!! got it!!! Now let this be a lesson for all you wannabe negros that think an outfit represent you!! IT DONT!!! This a damn shame!! They say many black males cant afford their high end items and resort to credit card theft to get it!! smh!! What he really saying is you minimum wage ass negros aint got no business in here.. You sitting up here not paying your bills to come in a store and shop that dont even want you there!!! How About That!!

  320. Erica Cook says:
    October 24, 2014 at 2:31 am

    I don’t care who or what they are, if they require proof of income for black men they have to require it for everyone, black white asian, man woman, young, and old. This is so much BS, and there is a way a person can honestly afford it on a work studly program, its called saving it up. I do it every semester, thought I wouldn’t waist it on a belt, he likely wouldn’t waist it on an ER season. This is discrimination plain and simple.

  321. William Russell says:
    October 24, 2014 at 2:31 am

    Rather its satire or not the fact still remain that a 19 year old young man was detained for buying a belt, no matter how you look at it Barneys is a racist store. Who is to say that a 19 year old black male cant purchase something with out it being credit card fraud. Just goes to show that we still have a very LONG LONG LONG LONG WAY TO GO IN THIS COUNTRY

  322. Terrance Tcrazii Peterson says:
    October 24, 2014 at 2:31 am

    The funny thing is ppl say its fake but there are probably issues just like this happening out there nd you fools just say it isn’t real when racial discrimination nd profiling like in this happen all the fuckin time clowns

  323. Gwoo Toros says:
    October 24, 2014 at 2:31 am

    Lets take these assholes to the Supreme Court. File lawsuits on Barneys for racial profiling. America is getting real screwed up if they are going to sit by and let this happen. So sad. LEE needs his ass kicked.

  324. Sharita Tanner says:
    October 24, 2014 at 2:31 am

    Maaaan really they sell crack or pimp?! How do they know? Shoot there is a thing grandparents still do…SPECIAL OCCASION MONEY! or are their money no good neither?

  325. Dezamie Benja says:
    October 24, 2014 at 2:31 am

    What the hell is this racist talking about, it’s still racial profiling! I’m so sick of whites trying to denigrate us-and it’s sadder when some blacks are on their side!

  326. Rose E Murphy says:
    October 24, 2014 at 2:31 am

    Thats even more racist and prejudice than the kid getting arrested!!!!! I would never shop there , I hope chine put him out of business with knockoffs!

  327. Jeff Anderson says:
    October 28, 2014 at 3:06 am

    Funny as hell. Don’t like it, don’t read it.

  328. Snek Rfa says:
    October 31, 2014 at 8:58 am

    Fuck them white racist crackers

  329. Eve Snyder says:
    November 13, 2014 at 6:15 pm

    This has to be one of most racist statements I’ve heard in a long time. I have a 22 year college student who is very fortunate because of his parents. He is able to shop anywhere without having to show proof of income. Why would anyone shop at Barney’s!

  330. Scott Zolnierczyk says:
    November 16, 2014 at 6:15 am

    What the hell, your a retail store. Shit happens your shouldn’t profile people

  331. Felton Pross says:
    December 20, 2014 at 11:38 pm

    Wish i was under thirty…..I smell a lawsuit $$$!

  332. Linwood Mann says:
    January 14, 2015 at 10:51 pm

    Racism Racism…Shame on you Barneys’ for setting a double standard against young black males…It’s called Discrimination by race!!! Pure and Simple!

  333. Keisha Angel says:
    March 7, 2015 at 11:20 am

    African-American’s Buying Power Projected to be $1.1 Trillion By 2015
    Be the first to review this item!
    Add to TwitterAdd to FacebookAdd to Favorites

    1 / 1
    Published
    10/01/2013 by by C. Daniel Baker
    There are 43 million African Americans in the United States, 13.7 percent of the total population, the second largest racial minority in the country. The median age is 32 and 47 percent are under 35 years of age.
    Even with these impressive numbers and buying power most mainstream advertisers are not inclusive, do not include African Americans in media and marketing plans and have underestimated the market size.
    The Nielsen Company study entitled “African-American Consumers: Still Vital, Still Growing,” which was commissioned by the National Newspaper Publishers Association, shows the underrepresented potential and spending power of the African American community.
    The report’s findings, which will be presented at the June conference of the National Association of Black Accountants Conference in Nashville, Tennessee, found that the African American population is an economic force to be reckoned with, with a projected buying power of $1.1 trillion by 2015.
    Also worth noting, the population of African-American consumers growth outpaces the rest of the population by 30 percent. Additionally, the demographic is younger, more educated and has higher incomes than commonly believed.
    According to the study: between 2000 and 2009, the number of African Americans attending some college or earning degrees has grown: 45 percent of men; 54 percent of women. Households earning $75,000 or more grew by more than 60 percent, faster than the rest of the population. African American’s average income nationwide is $47,290.
    So what does this all mean in business terms? It means African Americans wield tremendous buying power. The Nielsen study showed numerous shopping trends, mostly for household, health and beauty, travel, smart phones and child related items.
    “The Nielsen report is very encouraging because it shows the African American population is a tremendous financial asset to this country’s economic recovery,” says Calvin Harris, Jr. , President & CEO of the National Association of Black Accountants.

    Wake up… haven’t we made White America Rich enough??? Buy Black from your own local business, Build our own department stores …. It not being raciest It’s just the Truth, Blacks and other minority but we are really the Majority races, are the Biggest Consumers, spending money Nationwide…

  334. Garry Jones Sr says:
    June 26, 2015 at 6:01 pm

    Even though it’s fake I like the post that come from it’ Says a lot about people an I’m proud of most of you

  335. Derrick Diamante Azul Smith says:
    August 19, 2015 at 3:32 am

    sounds like another TOMMY HILFIGER stunt.. a bunch of crap

  336. Val Hicks says:
    August 19, 2015 at 3:32 am

    Click on the show facts, hide facts button, and see how much is true and how much is a lie, The truth will be hilighted, the rest is a lie.

  337. Lena M Grant says:
    August 19, 2015 at 3:32 am

    Males

  338. Lena M Grant says:
    August 19, 2015 at 3:32 am

    Omg! Key word he said is Black makes under 30. These people are very racists.

  339. Courtney Martin says:
    August 19, 2015 at 3:32 am

    Fuck you mark lee

  340. Angelia Jones-Wilson says:
    August 19, 2015 at 3:32 am

    This can’t be a real article.

  341. Brent George says:
    August 19, 2015 at 3:32 am

    WAIT THIS CANT BE REAL

  342. Malika Ali says:
    August 19, 2015 at 3:32 am

    Omg this cant be real….can’t be

  343. Andrew Rory Jackman says:
    August 19, 2015 at 3:32 am

    Just stop shopping at the damn store………………..doesn’t Macy’s exist anymore????

  344. Donna Jackson says:
    August 19, 2015 at 3:32 am

    Now is not the time for satire….too many hurts and wrongs……

  345. Brittnee Priceless Williamson says:
    August 19, 2015 at 3:32 am

    This is ridiculous! Wtf ! I hope this rule goes for young white college students! How fucking racist!

  346. Matthew Simmons says:
    August 19, 2015 at 3:32 am

    So if everyone boycotted this store how would he feel if his store was being discriminated against … Food for thought

  347. Erica Cook says:
    August 19, 2015 at 3:32 am

    and let the lawsuits begin. I hope some guy sues them out of business

  348. Deshona Kita Mendez says:
    August 19, 2015 at 3:32 am

    Wtf……their workers dint make as much as I do…..who are they to see my pay stubs to get my money….only young black males smfh

  349. Donna Leslie says:
    August 19, 2015 at 3:32 am

    THATS. STRAIGHT IP RACISM RIGHT THERE. WHY SHOULD THEY HAVE TO SHOW PROOF THAT THEY CAN AFFORD A DAMN COSTLY BELT. FOH!!!!!!!

  350. Toure Senghor Coffey says:
    August 19, 2015 at 3:32 am

    SATIRE….

  351. Corey Pain says:
    November 19, 2015 at 2:19 pm

    LOL This is fake people. Even in a country this ignorant, I refuse to believe that in this day and age, such primitive minded policy can be set in place by people claiming to be at the forefront of cultural growth. Nothing more than some trailer park Klan member named Elmer’s idea of a “Joke”, OR an angry black guy out to ruin the shit out of Barney’s LOL. As dumb, and hillbilly populated as we are, America hasn’t fallen this far folks……. YET!

  352. Corey Pain says:
    November 19, 2015 at 2:19 pm

    LOL This is fake people. Even in a country this ignorant, I refuse to believe that in this day and age, such primitive minded policy can be set in place by people claiming to be at the forefront of cultural growth. Nothing more than some trailer park Klan member named Elmer’s idea of a “Joke”, OR an angry black guy out to ruin the shit out of Barney’s LOL. As dumb, and hillbilly populated as we are, America hasn’t fallen this far folks……. YET!

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