Consider this scenario. A customer walks into your store. They talk with your sales staff. After half an hour, they are already shouting expletives, pointing fingers at your employees. Another customer walks in. They wield their smartphone on the ongoing scene. They post the video on Facebook Live. The whole thing goes viral. Sure, that will give your business media exposure. But…

The COVID-19 pandemic has been a key factor in driving rapid digitalization. With an increased online presence, brands have to redefine their customer service. The way a brand interacts with customers online can make or break its reputation. The internet has provided another avenue for brand building and interacting with customers through a good customer experience. Digital marketing is no longer a…