These days, an enterprise without strong data analytics is an enterprise that’s set up to fail. In a technological world ruled by data science and big data, relying on legacy systems and traditional means to analyze large data pools just isn’t enough. Robust analytics are a required element of a successful digital transformation and any organization that wants to stay relevant and…
There are some common mistakes about starting your business that can be intimidating, exciting, and give you an adrenaline rush. The surreal moment when you decide to go out on a limb and put your foot down to take the big step can sometimes also be overwhelming. Often, beginners get anxious and confused in this chaotic scheme of things and miss a…
LinkedIn is the most extensive professional network with over 660 million users and 30 million companies spread over 200 countries. Having an active LinkedIn company profile is a must for all businesses but especially important for B2B businesses. Your company page on LinkedIn is an important marketing tool that can help increase brand awareness and revenue. Did you know? You can now…
Great news! your latest print ad campaign had a fabulous response. But, with a new project deadline around the corner, you’re struggling to come up with any fresh ideas. You can’t slap any old thing on the page and expect to maintain your reputation because those ads don’t come cheap! The average magazine ad runs $500 to $20,000 depending on the popularity…
With there being over a million licensed attorneys in the United States, it can be a challenge for your legal practice to gain traction. That’s especially true when you live in pockets of the country that are impacted with legal professionals (NYC, LA, etc.). When the going gets tough though, tough legal professionals get going and the first thing many of those…
Are you trying to reach customers despite COVID-19 quarantines? With internet advertising, you can! Internet advertising makes it easy for you to generate brand awareness, website visits, and fresh leads. In fact, internet ads are 50% more likely to generate purchases than organic tactics. Still on the fence about online marketing and pay-per-click (PPC) ads? Here are five reasons you need to…
Digital marketing is playing a significant role in reaching more consumers. Using all the valuable marketing resources and technologies, one can engage and attract local clients to their businesses. But to make a significant impact in this competitive market, one needs to understand the benefits of digital marketing & how to use them to attract an enormous audience. We are nailing down…
Who else is guilty of deleting emails or marking them as spam? Been there, done that. For a business, an email being tossed away is alarming. Where did you go wrong as a company? You need to understand why your emails are being ignored or sent to spam. Perhaps, you are not able to grasp the attention of the audience, or your…
In the digital age, online marketing is slowly phasing out traditional marketing as the predominant marketing technique. The internet gives small businesses the platform to reach a worldwide audience and to literally give large companies a run for their money. However, just because you have an online marketing strategy doesn’t mean that you’ll automatically make a killing. Most small businesses get everything…
Today, achieving business growth requires much more than a website and the occasional email blast. Organizations need to take a more proactive approach. Traditional search engine optimization (SEO) tactics allow a business to steadily expand their web presence over time. However, search engine marketing (SEM) has the potential to make an impact right away. Keep reading to learn how search engine marketing…
Any brand hoping to grow in 2020 needs to understand the importance of SEO. Using SEO best practices to improve your website’s search rankings will lead to higher traffic and increased brand awareness. But before diving into SEO, you need to know what to do and what mistakes to avoid. Here are the YouTube SEO mistakes you should definitely avoid if you…
Marketing is so much more than what people think it is. Most people don’t believe that there is too much involved in marketing. For example, if you are trying to market a beverage, most of the marketers will come up with the idea of collaborating with an influencer and create an ad for television, and that will be more than enough to…
Now that 2020 is in full swing, if you don’t already have a digital marketing strategy in the works, then you’re behind. Digital marketing has become the new norm to gain more leads, promote products, and drive revenue for businesses. There is so much that you can do with digital marketing. If you’re looking for examples of digital marketing to help shape…
There are hundreds of different kinds of law firms within the legal industry. How do you make sure you stand out from the ocean of securities lawyers, financial advisors, institutional investors, and so on? It helps when you know how the game works and how the top law firms are bringing in new clients every day. Here are some creative marketing plans…
A healthy business is a growing business. If you’ve recently seen your sales plateau month after month, it’s time to take control of your marketing strategy. Creative marketing ideas can give your small business that boost of energy it needs to start attracting new customers. Here are 7 top strategic marketing tactics you can start using today. 1. Video Blogging One of…
Would you like to boost your bottom line by 34.2%? Research shows that’s the uplift a fully optimized product management process delivers to profitability. The modern customer is always looking for the next great thing, and as such, you have to keep innovating to offer new products that meet this need. It’s crucial to look at how your product management can help…
Your marketing content could use some work That’s not a criticism; it’s a statement of fact. Fortunately, it’s one you can definitely do something about. Start with these six must-follow tips for marketers bent on continuous improvement. 1. Ask Questions Even When You Know the Answers Be inquisitive! Your audience certainly is, or else why would they be investigating your company? Social…
Running a startup business certainly isn’t for the faint of heart. It requires your company to be at the forefront of your mind at all hours of the day. It also requires you to wear several hats that you might not be used to wearing in your previous career. For example, maybe you’ve started your own dental practice but don’t have any…
It may seem like internet marketing isn’t necessary for some businesses. You’ve got your regular customers, you’re doing well, and you don’t see the need for any digital marketing push of any kind. We get it, and that perspective makes a lot of sense. That said, things are changing. Almost every single market is making the digital shift and it’s important that…
Is your email marketing plan effective, or are you sending out email after email with no real goals? Email marketing can be confusing, difficult, and time-consuming. Putting a strategy into place simplifies the process and helps you make more effective decisions. Your email marketing campaigns are most effective when you customize them to your leads, but the general methods for creating a…
