There are hundreds of different kinds of law firms within the legal industry. How do you make sure you stand out from the ocean of securities lawyers, financial advisors, institutional investors, and so on? It helps when you know how the game works and how the top law firms are bringing in new clients every day. Here are some creative marketing plans that will help you make a splash in that great big ocean of competition.
SEO is the Lifeblood of Internet Marketing
SEO or Search Engine Optimization is not just an internet marketing fad. It has become an essential tool for all businesses, new or old.
So how does SEO work? Well, let’s say you place “new york securities attorneys” into the search bar of one of your favorite search engines. Of course, an elite law firm like Herskovits would come up on the first page of google. Why is that? Because Herskovits and any other Law Firm worth its salt understands the value of SEO. Their marketing teams have perfectly curated their landing pages, blogs, and social media to make their firm one of the most relevant results. Google (and other search engines like it) automatically rewards the most active and relevant sites for any given search. This means that law firms who don’t know or aren’t properly using SEO are missing out on hundreds of potential clients.
Luckily, there are plenty of attorney marketing companies with effective law firm marketing systems that can manage the complexities of Google’s algorithm for your firm. Companies like Nettra are a great option because they will help you hone in on your target audience and increase the number of potential clients that visit your landing page.
Having an active social media presence is important whether you are a small firm or a legal giant. Staying active on social media not only improves your SEO rankings, but it allows you to reach clients on a more personal level. Social media is a great tool to keep your clients informed and maintain a relationship with them while they are relaxing at home and scrolling.
It’s much easier to post consistent bite-sized pieces of content to keep your firm in the back of your client’s mind than creating a blog post. Another benefit is that social media marketing focuses on fun, sharable content. This is a great opportunity to get creative, make some memes, and increase the popularity of your firm at the same time.
Hold a Public Event
As a lawyer, you are a public figure. Why not utilize that status to help educate your community and bring in new clients? Holding a public event is a great way to have some fun, lean into your expertise, and connect with the people who you can help in your community. It should go without saying that you cannot replace the value of increasing your SEO or expanding your social media presence. However, holding public events can be a great cherry on the top of the cake of your marketing plan.
If you are an investment advisor or a brokerage firm then you can hold a free event educating the public on the advantages of having a broker-dealer. If you are an accident lawyer you can hold a workshop on how to reduce your risk while on the road. If you focus on securities arbitration then an educational event about FINRA and the financial services industry.
Remember, you are going for quality, not quantity, here. You won’t reach nearly the number of people you might reach by online marketing with a public event. However, it may help you find the ideal clients that your firm is looking for.