Are you looking for an easy way to take your online store to the next level? Then look no further than your product packaging.
From the environmental impact to aesthetics, there are a lot of factors that go into creating beautiful custom packaging. So, it can be easy to get a little overwhelmed when creating your design.
Are you interested in creating custom product packaging but aren’t sure where to start? We’re here to help.
Here are five must-have tips on how to create custom product packaging your customers won’t soon forget.
1. Don’t Forget the Purpose of Packaging
It can be so easy to get all wrapped up in the fun parts of packaging design — it’s not difficult to wind up overlooking the fundamental purpose of it, which is to protect the product during delivery.
While you want your custom packaging to look good, the appearance won’t matter if your customer’s order gets destroyed during transit. So, make sure you incorporate aspects like cardboard stabilizers or using shrink wrap to keep the products in one piece until they’re in your customer’s hands.
2. Think Green
These days, when it comes to saving money or shopping with a company they perceive to be more ethical, consumers are more likely to shell out a bit more in the name of doing a little good. And one of the easiest ways an online store can score a few ethical brownie points is by tracking their environmental footprint.
When designing your custom packaging, try to choose environmentally friendly or compostable materials over more traditional and cheaper options, like plastics. While your packaging may be more expensive, your customers will appreciate the effort, and you’ll make that money back soon enough.
3. Use Your Brand
Maintaining your branding throughout every aspect of your online business is essential when it comes to building up your company — and your packaging is a vital part of creating strong brand recognition.
Not only should your packaging include your logo, but it should also incorporate additional signature aspects of your branding, such as color palettes or other aesthetic constants.
4. The Unboxing Experience
Thanks to the rise of YouTube and various other social media platforms, the unboxing experience is almost, if not as important as the quality of the products you’re selling. Your packaging shouldn’t just be relatively easy to open, but it should also look good throughout the entire process.
So, when designing your custom packaging, keep in mind how well it’ll look on camera before making any final decisions.
5. Make It Personal
Finally, one of the easiest ways to ensure your customers keep coming back to you time and time again is by making sure they know how much you appreciate them. And one of the best ways to do that is by incorporating it into your packaging.
Including a short but thoughtful “thank you” note or some other personal touch in your packaging will make your customers feel like you value them and will feel more inclined to shop with you again.
Creating the Ultimate Custom Product Packaging
Now that you know a bit more about creating attractive custom product packaging, it’s time to get to work designing your new packaging.
Are you looking for more advice on how to take your online store to the next level? We’ve got you covered. Check out the rest of our blog for more helpful articles, tips, and tricks today.
