Have you ever heard of the saying that one good deed always sparks another? There is a lot of weight, and a lot of truth to that saying because giving has a domino effect.
If you’ve ever received something from someone when you really needed it, then you know the feeling of gratitude that comes with it. You also want to go out of your way to help that person, right?
Well, giving back to the community will also impart the same feelings of gratitude, and it’ll reflect positively on your business.
One of the best things about it is that it not only impacts the people you help, but everyone else involved with your brand, especially your customers. A reputation of goodwill goes a long way, but that’s not the only benefit you get.
Giving Back to the Community Will Do Wonders for Your Connections
Philanthropy is the gateway to power, something you will come to realize when you engage in business philanthropy.
You see, philanthropic organizations usually have the most elite members of the society, and the most powerful and influential people in the world. Getting yourself into these organizations means that you’ll come in contact with these individuals, and the connections you get will be invaluable to your business.
You’ve probably heard that it’s not what you know, but who you know, and the people you know can have a significant impact on the growth of your business. You will develop mutual respect and trust with the people you interact with, and these factors are essential in the business world.
Employees Respect Leaders Who Go out of Their Way to Do Good
If you don’t already know, employees are your greatest asset and building great employees to cohesion, and job satisfaction should be a priority. Giving back to the community means that your employees will have high respect for you and feel proud of working for such a leader.
When employees are involved in charitable company events or projects, they feel more engaged. The most significant impact you’ll get from this is that engaged employees are always associated with high productivity levels, which will, in turn, benefit the company. Employees constantly need motivation and what better way than for you to help others, and improve your business at the same time. It’s a win-win situation.
You’ll Gain Tax Benefits From Charitable Giving
One of the major benefits of charitable giving is that even though you may be worried about your bottom line, you gain tax benefits. The money you give away to charity is tax-deductible, and you can either make the deductions directly or make them on your personal tax returns if you’re a sole proprietor.
This is not limited to money either. You may contribute cash if you want to, you can also contribute a charitable gift, such as equipment, properties, or even mileage.
To get tax benefits from charitable giving, you need to find the right organization that has been officially approved as a charity by the IRS. The organization can be religious, scientific, educational, or meant to prevent cruelty to animals or children.
Giving Back to the Community Builds Trust and a Good Reputation
As a leader in your community, you should look into working with other people who are passionate about different causes. Your peers look up to you, are always watching you, and they notice when you take the initiative to make a change in your community.
The thing is, most people refer businesses they trust to others. When you go out of your way to give back, you show them and the world that you are trustworthy and you care enough about them. Sharing your good fortune with the people around you and giving back to the community supporting your business is hands down one of the greatest rewards you could receive.
Consumers love socially responsible businesses, and according to this study, about 90% of people would switch to a brand that’s supporting a good cause. A Majority of people correlate purchasing with the efforts a business is making.
Business Philanthropy Builds Strong Communities
Strong communities are great for the economy. You see, communities that make things such as recreation, parks, healthy living, and quality of life a priority have strong local economies. A strong community means more business for you and better ROI and success in the long run. Giving back to the community also means facilitating social changes that could be good for business.
Giving Back Generates Positive PR and Recognition
Supporting the community will have a positive impact on the reputation of your business within the local area and beyond. Community giving will not only enhance your reputation to your neighbors, but the impact will go further once the word spreads about your generosity and goodwill.
In the world of social media, positive attention can be shared to thousands, if not millions of people within a short period of time. This will, in turn, impact your business. You see, positive feelings are some of the strongest reasons to make purchases. The further word goes out, the higher the returns coming back to you.
You can also donate to charity in exchange for business reviews, which will go a long way since more and more consumers are relying on reviews to gauge a company.
Great Advertising Opportunities
If your company launches a project in the communities, you’ll have an opportunity to advertise your brand. For instance, if you contribute to a development project, you can have the company brand and logo on the project, meaning that you’ll be endorsing your business. This will raise brand awareness and increase your customers.
Beyond that, the projects you involve your business in can act as team-building opportunities where your entire workforce will benefit as well.
There Is Pleasure in Giving Than Receiving
If you’ve donated to people who were in need before, then you know how great you felt for being able to make a positive impact in their lives. Giving back to the community, even without getting anything in return, is a pleasure of life and something that is appealing in itself. This means you should always go out of your way to help. The fact that it benefits your business in return is a bonus.
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