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Are you looking for ways to boost the conversion rates for your website? Look no further than coming up with a great user experience. Studies show that good UX can increase your website’s conversion rate by up to 400%.
If you’re planning to improve your website by creating a new web experience, having the right UX strategy is essential. Follow the steps below to develop a user experience strategy that works.
Define Your Business Goals
Your goal with a customer experience strategy isn’t only to provide your users with a great experience on your website. If you’re a business, your goal is to have your users perform specific actions. The way you define your goals will dictate what your user experience is like.
The first place to start this process is with the stakeholders for the website. Ask them the following questions:
- What’s the purpose of your website?
- What’s the ideal action you want your users to take?
- Are there any website features that should stand out more than others?
- What main benefits should your users see when using your website?
- What problem do you need to solve?
Getting this information beforehand will speed up the design process in the future. The last thing you want to do is finish your UX design and not meet your stakeholders’ needs. Knowing exactly what they want in the beginning will cut out the back and forth that happens when your stakeholders don’t get what they want.
Research Your Audience
Now that you have a better idea about your UX design’s goal, it’s time to understand who your customers are. Without knowing what your target audience is like, you can’t develop a website design that caters to their needs.
Start by creating audience personas of your biggest demographic group. Try to understand their basic demographics, problems, and interests. You’ll use this information to create a more targeted design.
After you have the necessary information, you’ll need to figure out how your website will solve their problems. You can use the information you received from your shareholders to help this process.
Understand Your Customer Journey
The chances are that you won’t have customers who arrive on your website and become a fan straight away. You need to convince them that your website is worth visiting and buying from. A customer journey is what helps this happen.
The first place to focus your customer journey is on your home page. Ask yourself the following questions to figure out what information you need to display:
- What’s the primary goal for a user who visits the homepage?
- What information will best help them make a decision?
- How can the design present that information quickly?
The first step of your customer journey is what will start them down the buying path. After that, take your users on a step-by-step process to introduce them to your website and how it will benefit them.
Take a Cue From Your Competitors
You likely aren’t the only website in your industry. You’re going to have a lot of competition out there on the web. That’s the whole reason you’re going through this entire UX design process.
However, that doesn’t mean you can’t take advantage of the work your competitors have already done. Check up on their websites to see if they have made any changes recently. If they have done some work to test new ideas, you might get a clue about how to reach out to your users.
Of course, you don’t want to copy their design and what they do. Put a unique twist on your changes to help your website stand out from the crowd.
Set Up a Test
You can take your chances on your design and release it out into the wild. The question is, what happens if your UX design doesn’t perform nearly as well as you were intending? You can solve this problem by gathering a small group of people and having them test your design before release.
Your goal with your test group is to gather people who are the ideal users of your product. Ensure they line up with the audience persona you developed at the beginning of the UX design process.
To create your test, set up a list of tasks for your testers to follow. Keep things quick and straightforward, so you set up people for success.
Take a few questions at the start of the process so that your testing team knows what is expected of them. However, make sure to keep interaction to a minimum once the testing starts. You want your users to get through your website on their own and learn what the common problems are during the test.
Invest in Analytics
Even the best customer experience strategy won’t cover all the bases. As you roll out your new user experience, you’ll find that it won’t perform as expected in every area. That’s where data collection and analytics will help.
You’ll need to perform website optimization if you want to maximize the success of your website. This means using analytic tools to collect data about what your users are doing on your website.
An analytics platform like decibel.com will give you the ability to track page visits, generate heatmaps, and a session replay for your users. You can use this data to discover the parts of your design that are losing users.
If you want to take it a step further, you’ll need to perform A/B tests. These tests are small changes to your website that help you figure out what leads to the most user engagement. You’ll gather data from color, text, and design changes to see which website versions work best.
Creating a Great UX Strategy Doesn’t Happen Overnight
You can’t afford to skimp on the design of your website. With so much competition on the internet, you’ll end up losing your audience if you provide them a poor experience. Use the website experience tips above to create a UX strategy that leads to success.
Do you want to learn more ideas that will help your website stand out from the crowd? Read more of our blog to see our latest web design tips.