Running a startup business certainly isn’t for the faint of heart. It requires your company to be at the forefront of your mind at all hours of the day.
It also requires you to wear several hats that you might not be used to wearing in your previous career.
For example, maybe you’ve started your own dental practice but don’t have any previous experience with marketing. If so, you’re going to need a few lessons on how to properly promote your business.
Here are several ideas and tactics you can integrate into your online marketing strategies in order to reach more people. Consider all of these options in your plans.
1. Engage with Clients Through Your Copy
The copy that you fill your website with shouldn’t just be word after word of directions and factoids.
That kind of content is boring and doesn’t help anyone stay interested in what you have to say. More importantly, unengaging copy leaves a terrible impression on your brand’s identity.
You could have the most open-minded and amazing brick and mortar store in the entire city, but if your boring website copy is the site user’s first impression, it won’t matter.
The focus should be on engaging your readers and site users. Make the copy much more free-flowing and personable. Customers these days love when brands break the chains and show their true selves behind the content on their site.
2. Mobile-Friendly Website
Did you know that, for the first time in the history of the internet, people are using the internet more on their phones than any other device?
That’s right, ladies and gentlemen… more people are visiting your website on their phones more than their desktops, laptops, tablets, etc.
The companies that don’t cater to a mobile-friendly website are losing out on a significant portion of potential site visitors. If it doesn’t format to their screen right away, they’ll push the “back” button faster than you can say “online marketing”.
Make sure that your website is ready to be viewed on any device they have available to them.
3. Navigation of Your Website
So… you’ve spent all this money, time, and effort in order to be able to generate more leads to your website.
Heck, the content on your site might even be enough to convince them to purchase an item or two from you. Then they get frustrated trying to find the right page to click on to purchase said product(s).
They aren’t Lewis and Clark. They don’t want to explore your site. Rather than waiting it out and looking through all of your pages, they’ll bounce off of it and purchase a product from your client… ouch!
Set aside some time to go through your website as if you’ve never seen it before. Are you able to comb through the pages with ease? Is it clear what pages lead you to which products? Are their any jargon terms you need to get rid of?
Don’t let your website be the downfall of your entire online marketing strategy. Put in the time to make sure the layout is as simplistic as possible.
4. Digital Printing
Even though you’re living in a digital world, there will always be a place for your offline marketing initiatives as well.
In fact, with digital printing, you can have both sides become marketing plans that bounce off of one another.
For example, say you have a creative designer draw up all of the collateral that you use for your business. You might have them create helpful graphics that can be a tremendous selling point for your products.
Why limit that graphic to only the online marketplace? There are several day-to-day situations where your business could benefit from that graphic in things like face to face meetings, networking events, etc.
Digital printing can be as easy as sending the digital information directly to a printing press to be printed out and ready for whenever you need it.
Not to mention, your customers will admire the high quality of all your printed advertisements and collateral from now on.
Be sure to learn about digital printing and see how it can be a game-changer for your business moving forward.
5. Prioritize Search Engine Optimization
As previously mentioned, some of you out there have started your business without any prior experience in marketing.
If that’s you, then you should be commended for A) learning on the go and B) taking the time to research how to improve (by reading this article).
One of the biggest areas of online marketing is to prioritize what’s referred to as search engine optimization.
In other words, it’s the focus on finding ways to make your website’s pages climb up the rankings of Google’s top search results. The higher up you are, the more site visitors you’ll get.
This comes from a healthy balance of things like keyword usage, internal links, high-quality content, external links, and backlinking, to name a few.
Lucky for you, there are several SEO marketing agencies out there that would be happy to help you start that process for your business.
Integrate All These Online Marketing Strategies Today
Now that you know of several online marketing strategies that can help improve your sales conversions, there’s no reason for you to wait any longer to integrate them.
Consider several ways you can start to remodel your marketing plan to cater to these tips. Doing so can result in sizeable growth in the long run.
Be sure to browse our website for several other marketing-related articles, as well as other helpful topics.