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GM to Target ‘Thrill-Seeking’ Drivers in New Rebranding Effort

Avatar of News Lo By News Lo US June 5, 2014
Senators grill GM CEO Mary Barra

GM executives also believe that veterans of the wars in Iraq and Afghanistan might “feel right at home” behind the wheel of the company’s “many affordable models.”

Inside GM’s Coded Language: ‘Check Engine’ Means ‘Check Life Insurance Policy’

Avatar of News Lo By News Lo Today's Headlines, US May 21, 2014
Senators grill GM CEO Mary Barra

As for drivers who are unable to speak up because they are pinned between the steering column and the footwell of a defective GM vehicle, Martin suggested they should “press the OnStar button to log a complaint with customer support.”

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