The Importance of Business Cards: This is Why You Need One

Did you know that 27 million business cards get printed every day?

Even with the ease of connecting digitally, business cards are still relevant. It’s a time-tested way to share your information and market your business.

The importance of business cards applies to all types of businesses.

If you don’t have business cards, keep reading to find out why you should consider creating them

Sharing Business Information

The obvious benefit of having business cards on hand is sharing your business contact information easily.

With a business card maker, you can customize the information you want to include. You can easily add your social media handles so you also grow your social media following.

You can hand over a card no matter what the circumstances. Say you’re at a crowded vendor event or another situation with poor reception. You can still share your information effectively even if you can’t connect to digital options.

Branding Opportunity

With so many customization options, it’s easier than ever to make your business cards reflect your company’s branding.

You don’t have to settle for boring white backgrounds and simple print.

Change things up with a vertical orientation instead of the traditional horizontal layout.

Choose a bold background color or image to represent your business.

Get creative with the font or icons on the card.

You can even choose different shapes or add unique touches, such as metallic designs.

When you think of your business cards as a branding opportunity, you make yourself stand out from the competition. People might hang onto the cards for longer and even show them to others because of the unique design.

Added Value

The customization options for business cards also means you can use them for more than sharing information. Customizing the back to make it functional makes your business cards dual purpose.

Some examples include:

• Appointment reminder card
• Coupon
• Loyalty card
• QR code
• Referral offer
• Calendar
• Checklist related to your industry
• Reference chart of measurements, conversions, or other relevant information

Using the back gets more use out of the card. It also makes the card more appealing and increases the chances of people keeping it.

Professional First Impression

Many people still expect business cards. You might even have people ask you for a business card.

When you can pull out a business card, you show that you’re prepared. It gives you a professional look and shows that you’re serious about running and promoting your business.

This can be especially important if your target audience is more traditional. If your clients have an old-school way of doing things, they might prefer a business card over connecting online.

Knowing your target audience helps you analyze how important business cards are. It also helps you design a card that appeals to your target audience.

Embrace the Importance of Business Cards

The importance of business cards hasn’t diminished with growing digital options. Having a professional-looking business card is an essential networking and business tool that helps you spread the word about your business.

Explore more business ideas in our archives.