In the digital age, online marketing is slowly phasing out traditional marketing as the predominant marketing technique. The internet gives small businesses the platform to reach a worldwide audience and to literally give large companies a run for their money. However, just because you have an online marketing strategy doesn’t mean that you’ll automatically make a killing.
Most small businesses get everything right but struggle when it comes to improving online marketing campaigns.
As of 2019, the internet had an estimated 4.39 billion active users. So if you’re struggling with online marketing, then the problem isn’t a lack of audience. Instead, the issue has to be with internal processes within your marketing strategy.
In this post, we’ll be looking at seven amazing tips you should know when improving online marketing campaigns. That way, you can use the internet to clamp down on your target audience and propel your business to greater heights.
Essential Tips for Improving Online Marketing Campaigns
Customer engagement is at the core of any successful online marketing strategy. Thus for your online marketing campaign to bear fruits, you need to put the customer first. If you want to tweak your online marketing strategy to attract more customers, here’s how you do it.
1. Start With Your Landing Page
Your landing page is what gives potential customers your business’s first impression. As such, you need to go all out to have a killer landing page. For a great landing page, you must ensure your landing page has the following:-
- A headline and a supporting headline
- Relevant images and maybe short videos
- A robust selling proposition to present what you offer
- Proof of social engagement
- A closing argument and a solid call to action
If you can’t have them all, then at least have a headline, a few high-quality images, your products or your services, and have a clear call to action.
2. Have Your SEO on Lock
SEO or search engine optimization describes a broad range of strategies a website employs to increase its ranking on the search engine results page. Quality content is at the core of any good SEO strategy, but SEO is much more than just having quality relevant content.
Consider adding alt descriptions to your pages and descriptive hyperlinks also to boost your SEO. You can also assign unique meta descriptions to each of your pages to achieve the same.
There’s a lot to SEO, but if you can clamp down or three or four of these aspects, then you’re good to go. Also, it may take some time for your SEO tactics to show actual results, but be patient, and with time, you’ll be on top of all the major SERPs.
3. Embrace Social Media
With social media, you can interact with customers one-on-one to get valuable feedback, suggestions, and commendations to improve your business. So if you don’t have one already, establish a social media marketing strategy for even further customer engagement.
Social media trends rarely remain static, so you have to be on top of all the latest trends for an effective social media strategy. As a rule of thumb, have at least three active social media profiles, one on Facebook, Instagram, and Twitter. These profiles must be active for them to actually count and enhance your online marketing campaign.
Encourage customer engagement in your social media. Social media is a great way to ask for feedback, comments, or suggestions about your products or services.
4. Don’t Forget the Metrics
Metrics are an excellent way to measure the effectiveness of your online marketing tactics. Web analytics tools present an easy and accurate way to collect and statistically present vital website metrics. That way, you can get crucial insights into the workings of your website and the effectiveness of your online marketing efforts.
Some metrics you should consider include bounce-rates, page views, conversion rates, and click-throughs. These web analytics tools will present all the data in the form of a comprehensive report for your analysis. You can then take steps to address the weak areas and maximize your strengths.
If you plan on attracting a global audience, this post will show you how you can pick out your foreign site visitors who speak different languages.
5. Make a Mobile-Friendly Website
The average American adult spends about 3 hours 30 minutes browsing the internet on their mobile phones. So when you improve your site for mobile-friendliness, you’re clamping down on a large customer base.
To make your site more mobile-friendly, here are a couple of things you could try:-
- Make finding important information much easier
- Make button sizes large enough for easier tapping
- Use large font sizes for the smaller phone screens
- Compress your images to increase loading speeds
Also, never use Flash because some browsers and apps don’t support it. In other cases, Flash simply doesn’t work at all.
6. Use Video Presentations but Carefully
Short video clips are a great way to spice up your website, specifically your landing page. It’s a great way to start communicating with customers and it will capture your visitors’ attention easily so you can show them what you have to offer.
Though video clips are great, too much of them are detrimental to your site’s loading speed. Slides for video presentations are a great way to introduce a visitor to your products or services. Mix up slides with actual short video clips for the greatest effect.
7. Avoid Being Too Rigid
For your website to be a hit with your customers, you need to be flexible and adaptable to change. That’s the only way you can remain relevant to your target audience in the long run. If your customer base’s interest shifts to something else, then jump on the trend as soon as you can.
Successful Online Marketing Takes Effort and Commitment
Improving online marketing campaigns takes more time and effort than you think. However, if you follow these few tips to the letter, you’ll improve your online marketing for your business’s benefit. It’s okay to ask for help from digital marketing agencies if you have an ailing online marketing strategy.
For more informative pieces, be sure to check out all our other articles on all matters business.