Any brand hoping to grow in 2020 needs to understand the importance of SEO. Using SEO best practices to improve your website’s search rankings will lead to higher traffic and increased brand awareness. But before diving into SEO, you need to know what to do and what mistakes to avoid.
Here are the YouTube SEO mistakes you should definitely avoid if you want your site to rank
Not Focusing on Branded Anchor Text
Anchor text is important to your link building strategy. Branded anchor text helps improve brand recognition and authority, and should go to backlinks from reputed sources within your niche. Branded anchors feel more natural than keyword-optimized anchor texts. When used properly, branded anchor text can help a brand rank higher in search results.
Only Creating Textual Content
Videos are here to stay when it comes to content. They are an easier and more entertaining way for people to engage with your brand. People like to watch videos, as evidenced by the popularity of YouTube, and videos rank faster on Google than textual content. Podcasts are also growing in popularity when it comes to content.
If content lacks depth, then the point of it will be missed. Keywords are important for ranking high in search results, but they are often used improperly. Properly research the content and always properly cite the source of any data or information used. It’s tempting to recycle content to create something that seems new to save on the time and resources needed to write new content. Instead of cutting content creation corners, designate a budget for the research and creation of content.
Not Focusing on Branding and Branding Searches
There are two purposes of Search Engine Optimization: driving web traffic and building a brand. Becoming a successful brand means focusing on creating brand recognition and credibility. The more your brand is searched for, the higher it will rank in searches. Focus on building a brand when creating an SEO strategy.
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Poor Use of Keywords
Google’s PageRank algorithm searches and ranks keywords found in the web page content. Contrary to popular belief, using popular keywords in web page content doesn’t help gain in search rankings. Properly using relevant keywords will help gain in search rankings. Avoid using awkwardly placed keywords that feel unnatural to read. With relevant keywords, focus on quality versus quantity.
Finding the right relevant keywords means understanding your niche. Always proofread content to make sure it flows well and is error-free. Using jargon can be a good idea, but don’t go overboard as this can result in lower search rankings. Strategically place jargon and keywords throughout the content.
Lacking Mobile Compatibility
Half of all web traffic comes from mobile devices. Google will consider any website lacking mobile compatibility unfriendly for its searches. When you are building your website, make sure it is responsive and compatible with mobile devices from the start. Google factors mobile-friendliness and page speed in its ranking factors. Gaining mobile web traffic will help increase your website’s visibility.
Failing to Adapt to Change
SEO is developing and changing just like the internet. Maintaining high search rankings means keeping up with changes and adapting to modern SEO techniques. Using outdated SEO techniques could penalize your webpage and cause it to fall in the rankings. Search engines like Google often update their algorithms to improve searches, so keep up with the latest trends in SEO and understand how to adapt.